Cyclists have accused the BBC of “adversarial clickbait framing” and promoting an anti-cycling agenda, following a Radio Scotland call-in debate which asked listeners: “Is public sympathy for cyclists wearing thin?”

The discussion, which formed the headline topic on Radio Scotland’s Mornings programme on Wednesday, comes in the same week BBC broadcaster Jeremy Vine announced he will no longer post videos of his cycle journeys through London, admitting that the “the trolling just got too bad” and “the anger they generate has genuinely upset me”.

However, introducing the Mornings show on BBC Radio Scotland and referring to Vine’s decision to step away from the social media cycling furnace, presenter Kaye Adams asked listeners whether a “toxic relationship” has developed “between cyclists and other road users”, including pedestrians.

Meanwhile, record-breaking around-the-world cyclist Mark Beaumont told the programme that he has “limited sympathy” for Vine and questioned the broadcaster’s “real motivation” behind posting cycling videos on the internet.

> “I enjoy debates but not abuse”: Jeremy Vine to stop sharing cycling videos on social media because “trolling just got too bad”

Earlier this week, we reported that Vine had decided to quit uploading videos of his commutes through London, featuring instances of poor, distracted, and sometimes dangerous driving, on X (formerly Twitter) due to the continuous abuse he receives from the social media platform’s users.

The BBC and Channel 5 presenter has been sharing videos from his commutes and other rides around London for years, the clips often viewed millions of times. They regularly attracted thousands of comments and were often the basis for news stories here on road.cc and national newspapers’ websites.

Vine’s bike was stolen from outside his home last week and he told his 765,000 Twitter followers that the theft had “made me think” about whether, when he gets a new bike, he wants to “go back into the trolling furnace”.

Jeremy Vine
Jeremy Vine (Image Credit: Farrelly Atkinson)

Outlining the extent of the abuse, the broadcaster revealed there are “at least two death threats” against him currently being investigated by the police and a new cycling video “would make my phone physically heat up in my pocket”.

The decision has made headlines across the national press, and saw ITV’s Tour de France commentator, and active travel podcaster, Ned Boulting pen a lengthy opinion piece on the issue.

In the article, Boulting, who hosts the Streets Ahead podcast alongside active travel campaigners Laura Laker and Adam Tranter, admitted that “99 times out of a hundred” Vine is correct in his stance on cycling and dangerous driving in London.

“But just because he’s right, it doesn’t mean that he’s right,” Boulting conceded, arguing that while Vine’s “intentions were impeccable”, he “got it wrong” by making cycling appear inherently dangerous.

“Far from promoting cycling to a wider audience, I feel that it made cycling seem militant, deeply scorned by a loud majority of road users and pedestrians, unpopular, a little unhinged frankly,” Boulting wrote.

When asked this week, during his eponymous Channel 5 show, whether his videos had an impact in making the roads safer, Vine himself admitted that “they have made drivers angrier”.

“Is it just getting up the nose of motorists?”

That debate, then, proved the focus of Wednesday’s Mornings show on BBC Radio Scotland, as presenter Kaye Adams attempted to offer both Vine’s stance on cycling videos, alongside that held by Boulting and others.

“I guess what Jeremy would say is that he just wants to be a very visible cyclist,” Adams told the programme’s listeners, as part of a segment titled “Is public support for cyclists wearing thin?”

“And there are lots of people out there now who are every visible cyclists, [who believe] they have a place on the road, that they deserve a place on the road, many of them wearing helmet cameras so if there is an encounter they can establish what the facts of the matter are.

“Is there anything wrong with that, with saying, ‘here, I am, I’m a cyclist and I’m earning my place on the road’?”

Jeremy Vine and cab driver
Jeremy Vine and cab driver (Image Credit: @theJeremyVine on Twitter/X)

She continued: “Or is it just getting up the nose of motorists? Ned Boulting mentioned the word ‘toxic’ – have we now got a toxic relationship between cyclists and other road users?

“And we should include pedestrians in that, too. That’s my main role now, as I wander along the Clyde pathway – and yeah, I have to say, sharing a path with cyclists can be a bit tricky, when there’s lots of them.

“Lots of them are very nice, lots of them go past you incredibly fast, as I’m doddering along. But I guess, it’s your responsibility as a pedestrian to be aware, as well.

“Has the relationship got worse between cyclists and other road users? The ideal, of course, is that all road users share the road in an amicable fashion. But are we now in a situation where we have ‘team cyclist’ and ‘team driver’, with the pedestrian wavering about in-between?”

> “No war between cyclists and drivers”, say road safety campaigners, as apologetic BBC backtracks after “inappropriately” describing camera cyclist as “vigilante”

However, that particular framing has been widely criticised by cyclists on social media, who have claimed it helps promote an anti-cycling agenda.

“Why the ludicrous adversarial clickbait framing?” John Sutton asked under BBC Radio Scotland’s Facebook post on the topic.

“Cyclists are drivers are pedestrians. There are considerate road users and inconsiderate road users. The latter category cause far more harm if they are in a motor vehicle.”

“No, support isn’t waning at all,” agreed Graham Smout. “Most rational people support cycling. It’s just the vocal minority and the media who are inexplicably anti-cycling.”

“The media’s efforts to that end are indeed getting results,” added Ryan King. “I live in a place where the media doesn’t promote a ‘them and us’ conflict between cyclists are other road users. In fifteen years of cycling here I have never once encountered any conflicts between cyclists and motorists.

“Sadly, I see such conflicts frequently when back in the UK. Getting people to hate each other is a core of British news media on TV, on the radio, and in print.”

“Do you just post hate and take a stance, or are you actually addressing the information?”

However, appearing on BBC Radio Scotland as a guest, long-distance cyclist Mark Beaumont, the holder of the around-the-world cycling record, argued that Vine’s videos were, in fact, key to stoking division between road users.

2022 Mark Beaumont NC500 record Argon 18 E-119 Tri+
2022 Mark Beaumont NC500 record Argon 18 E-119 Tri+ (Image Credit: Markus Stitz)

“I hope the debates stays on whether it is helpful to share videos like this,” Beaumont told Adams. “I know Jeremy, and he’s quite a character, and when you think about the nature of his radio show, and he is a public personality, my question would, what’s the real motivation around posting?

“I have a concern that if you’re posting stuff on social media, then be definition – especially on X – you are going to divide opinion. I’m afraid I do have limited sympathy. If you think you’re encouraging people to get out and safely share the roads… I do have big questions about sharing videos which have a ‘which camp do you stand in’ mentality.

“The lifeblood of Jeremy as a radio presenter is about having strong views on things, and I’m not sure that’s where we’re going to find a middle ground.”

> “I’m impartial on everything – except my own safety”: Jeremy Vine on his cycling “radicalisation”, Twitter trolls, the “gaslighting of cyclists”, and why bad streets and bad drivers cause road danger

When asked by Adams whether Vine’s videos help to illustrate the extent to which bad driving occurs on the UK’s roads, the Scottish ultra-cyclist continued: “I’m questioning what you do with that information. You have to understand the perspective on cameras.

“I’m an active cyclist, people pass me far too close all the time. But the perspective on a camera lens does distort things, they do make things look very differently than they do in real life. And if you then post that information on a social media clip, and you weren’t there, you’ve got to question what was going on. Do you just post hate and take a stance, or are you actually addressing the information?

“And I wouldn’t discourage anybody from having the information, many of us have cameras in the car or on our bikes, but it’s what you then do with that. If it’s an issue, I’d raise it with the right people, instead of posting it on X and encouraging people to take a divisive stance. I’m not sure that helps the issue.

“I drive all the time, I cycle all the time, I want a space where my kids can feel safe out on the road, and the core question of this call-in should be about how we create that space and that culture.”  

However, not everyone agreed with Beaumont’s focus on Jeremy Vine’s role when it comes to road safety and division.

On Facebook, Ronnie Brunton wrote: “Whilst people die on roads all day every day, the majority caused by vehicles – but hey, look, someone on a bike.”