The Ride with Brad sportive will return to Lancashire on August 11 this year. As the name suggests, the ride is a chance to join Sir Bradley Wiggins for a bit of a pootle around his favourite roads.
“It was a great event last time, riding round this beautiful area where I train when at home and meeting so many riders and spectators. We want to keep the event growing and becoming the best sportive there is. So I urge everyone to put the 11th August in their diary and crack on with their training,” says Sir Bradley.
The Ride with Brad event is run in support of the Bradley Wiggins Foundation which aids young people in getting involved and developing their potential in sport.
This year’s Ride with Brad will offer three distances, with a 50km route added to last year’s 160km and 100km options, all taking in around the beautiful countryside and villages of Pendle and the Ribble Valley.
As well as the rides, there will be plenty of events for non-riding friends and family. Mark Sandamas, director of organiser Pennine Events said: “While the riders are out taking part in the sportive, families, and friends of riders and visitors will be treated to a fun day of sport celebration.
“Yes, of course there will be cycle activities and in keeping with the Foundation, the event will also feature a wide range of other sports activities including a fun run, rugby tasters and many other activities which we will announce at a later date.
“It was a fantastic honour to organise Ride with Brad and our team are looking at every element to ensure that the quality we achieved last year is surpassed.”
Acknowledged by the Telegraph as a leading cycling journalist, John Stevenson has been writing about bikes and cycling for over 30 years since discovering that people were mug enough to pay him for it rather than expecting him to do an honest day's work.
He was heavily involved in the mountain bike boom of the late 1980s as a racer, team manager and race promoter, and that led to writing for Mountain Biking UK magazine shortly after its inception. He got the gig by phoning up the editor and telling him the magazine was rubbish and he could do better. Rather than telling him to get lost, MBUK editor Tym Manley called John’s bluff and the rest is history.
Since then he has worked on MTB Pro magazine and was editor of Maximum Mountain Bike and Australian Mountain Bike magazines, before switching to the web in 2000 to work for CyclingNews.com. Along with road.cc editor Tony Farelly, John was on the launch team for BikeRadar.com and subsequently became editor in chief of Future Publishing’s group of cycling magazines and websites, including Cycling Plus, MBUK, What Mountain Bike and Procycling.
John has also written for Cyclist magazine, edited the BikeMagic website and was founding editor of TotalWomensCycling.com before handing over to someone far more representative of the site's main audience.
He joined road.cc in 2013 and these days he lives in Cambridge where the lack of hills is more than made up for by the headwinds.