Like this site? Help us to make it better.


UK brand Li & Co launch Visijax motion-activated electronic jacket

Crazy name rather sensible jacket that detects arm movement and turns your arm in to an illuminated indicator

Cambridge-based Li & Co have launched a new electronic cycling jacket that senses when you move your arm to indicate and flashes amber lights automatically to alert other road users.

The new Visijak jacket incorporates a total of 23 high-intensity LEDs and the indicator lights use what the manufacturer describes as an Intelligent Motion-Activated Signalling System (iMASS).

Motion detectors sense the movement when you raise your arm to indicate a turning and automatically turn on the appropriate amber signal. The flashing signal remains on for around 5secs after you’ve put your arm down to allow sufficient time for a safe turning.

The integrated LEDs are grouped in three different clusters and they adopt standard light colour coding - white for front, red for rear, and amber for the iMASS turning signal. They’re all positioned so as not to be obscured if you wear a backpack and they’re powered by three AAA batteries. The manufacturers say that you’ll get over 200 hours of battery life in continuous operation.

The jacket is said to be both rainproof and breathable with vents to let moist air out and fresh air in.

“Visijax is the ultimate commuter cycling jacket,” said Andy Li, CEO of Li & Co. “Every aspect of Visijax is carefully designed with commuting cyclists in mind, from the backpack-friendly positioning of LED lights to its unique all-round ventilation.”

The Visijak will retail at £149 although you can get one at a special introductory price of £129 until the end of May.
For more info, including how to buy a Visijax, visit

Mat has been in cycling media since 1996, on titles including BikeRadar, Total Bike, Total Mountain Bike, What Mountain Bike and Mountain Biking UK, and he has been editor of 220 Triathlon and Cycling Plus. Mat has been technical editor for over a decade, testing bikes, fettling the latest kit, and trying out the most up-to-the-minute clothing. We send him off around the world to get all the news from launches and shows too. He has won his category in Ironman UK 70.3 and finished on the podium in both marathons he has run. Mat is a Cambridge graduate who did a post-grad in magazine journalism, and he is a winner of the Cycling Media Award for Specialist Online Writer. Now over 50, he's riding road and gravel bikes most days for fun and fitness rather than training for competitions.

Latest Comments