The business that developed the innovative Cyclehoop, which turns existing pieces of street furniture into bicycle parking facilities, has designed an attention-grabbing set of bike stands for Lambeth Council that spell out the borough’s names, with each stand incorporating a different letter within its design.
Two sets of the bespoke racks have been installed in the borough, one on Waterloo Road by the boundary with Southwark, the other on Wandsworth Road where Lambeth meets the London Borough of Wandsworth.
Cyclehoop says that “a subtle Lambeth welcome is slowly revealed as you approach the bike racks at a certain angle which is a refreshing improvement to the former ‘Welcome to Lambeth’ signs installed last summer.”
The inspiration behind the design came from an earlier project carried out in New York City by Cyclehoop’s managing director, Anthony Lau, who explains: “Two years ago there was an international cycle parking design competition organised by New York City where we were winners with our indoor storage solutions.
“We also submitted a design for an outdoor bicycle design that spelt N Y C. Following the competition, Lambeth Council, one of the first councils in London to
use our Cyclehoop bicycle racks, approached us to design a version for the borough.”
Simon has been news editor at road.cc since 2009, reporting on 10 editions and counting of pro cycling’s biggest races such as the Tour de France, stories on issues including infrastructure and campaigning, and interviewing some of the biggest names in cycling. A law and languages graduate, published translator and former retail analyst, his background has proved invaluable in reporting on issues as diverse as cycling-related court cases, anti-doping investigations, and the bike industry. He splits his time between London and Cambridge, and loves taking his miniature schnauzer Elodie on adventures in the basket of her Elephant Bike.