Ralph Denk, Bora-Hansgrohe team manager, won’t forget Peter Sagan’s third consecutive world championship victory in a hurry.
In fact, he has a permanent reminder of the Slovakian rider’s unique hat-trick after losing a bet with the team’s star rider.
Former pro cyclist Denk had bet Sagan that he couldn’t follow up his victories in Richmond, Virginia and Doha, Qatar with an unprecedented third win on the spin in Bergen, Norway, in September.
His forfeit if he lost? To get a tattoo with Sagan’s brand logo.
After the live TV feed disappeared in the closing kilometres of the race, leaving only the finish line camera working, it was Sagan who powered through to outsprint Norway’s Alexander Kristoff to secure his historic treble.
At Bora-Hansgrohe’s team presentation this week in Schiltach, Germany, Sagan was asked whether instead of answering the usual questions put to him, he might have a question of his own for someone else on the stage.
Sagan, in on the joke, asked whether rumours that the team manager now sported a tattoo were true – leading to Denk lifting his trouser leg to reveal the Peter Sagan logo in all its inky glory.
Sagan also spoke about the effect on him of becoming a father.
"Becoming a father is a natural and important part of a man's life and there is no doubt that the birth of Marlon was one of the happiest moments in my life,” he said.
“Both, Kate and him are doing great and I'm sure I will cherish every moment I spend with them,” he added.
Former British champion Peter Kennaugh, who has moved to Bora-Hangrohe from Team Sky, also spoke at the presentation.
He said: “My decision to change team was not only based on the aspect to get more freedom. After spending several years at Team Sky, I felt it was time to change scenery, work with new people, finding new inspiration.
“But for sure it is also great being able to target races like the Dauphiné, where I am normally in good shape."
The Manxman, who won the queen stage of this year's edition of the French race on the Alpe d'Huez, added: "Besides that, Paris-Nice, or the Ardennes are races I want to perform well in.”
Simon joined road.cc as news editor in 2009 and is now the site’s community editor, acting as a link between the team producing the content and our readers. A law and languages graduate, published translator and former retail analyst, he has reported on issues as diverse as cycling-related court cases, anti-doping investigations, the latest developments in the bike industry and the sport’s biggest races. Now back in London full-time after 15 years living in Oxford and Cambridge, he loves cycling along the Thames but misses having his former riding buddy, Elodie the miniature schnauzer, in the basket in front of him.