Dorset Council has found £36,000 to buy new signage promoting the local cycle routes - because they discovered many people don’t know it exists.
The cash from the Coastal Community Fund will fund route markers across the borough's 24 mile cycle network.
Wayne Sayers, the authority's sustainable transport manager, told the Bournemouth Echo: "We are pleased to have been awarded funding for new and improved signage for the cycling paths in Christchurch.
"The road network suffers from traffic congestion so encouraging more people to undertake more of their journeys by bicycle will help reduce carbon emissions and improve the environment for local people.
"We are working to make active travel a bigger part of our culture, connecting Dorset’s residents to their schools, shops, work and leisure facilities whilst improving health and cutting pollution."
After an unpromising start, having to be bribed by her parents to learn to ride without stabilisers, Sarah became rather keener on cycling in her university years, and was eventually persuaded to upgrade to proper road cycling by the prospect of a shiny red Italian bike, which she promptly destroyed by trapping a pair of knickers in the rear derailleur. Sarah writes about about cycling every weekend on road.cc.