Dame Sarah Storey and her Olympian husband Barney have launched a new British elite women's cycling team together.
The fourteen-time Paralympic gold medallist, aged 39, is Britain’s most successful female Paralympian. Her husband also boasts three golds won as a tandem pilot.
"I am delighted to be able to bring an elite women's racing team back into the UK peloton," Storey told the BBC.
"We want to encourage everyone to give their best from a platform in the UK.
Storey was recently shortlisted as a BBC Sports Personality of the Year.
The Storeys are not new to managing pro cycling, having run the Podium Ambition team which folded last year due to financial reasons.
The pair are now hoping to attract sponsor to help with their latest venture.
Neah Evans, Bethany Crumpton, Monica Dew, EJay Harris, Katie Prankerd and Hannah Dines join new recruits Dannielle Khan, Jennifer George, Laura Cameron, Chanel Mason and junior Mercy Webb in the line up
"I hope this new platform will give us a strong basis on which to build over the coming years as there remains a unique opportunity to create a world-dominating, entirely British-focused professional team should the right backing be found," added Storey.
"As we see better and better coverage for women's racing, and therefore a greater return on investment for sponsors, we hope to play a part in creating that opportunity."
After an unpromising start, having to be bribed by her parents to learn to ride without stabilisers, Sarah became rather keener on cycling in her university years, and was eventually persuaded to upgrade to proper road cycling by the prospect of a shiny red Italian bike, which she promptly destroyed by trapping a pair of knickers in the rear derailleur. Sarah writes about about cycling every weekend on road.cc.