When it comes to bicycle adverts we've grown accustomed to seeing sexy shots of sexy people on sexy bikes. It seems that those messages have become a little mixed in the minds of some marketers though, as you're about to see.
Back in September Zéfal decided to bring a different kind of sexuality to its advertising manifesto. The French cycling accessories brand launched the advert you're about to watch below.
The chap in this advert is using a non-Zéfal pump to reinflate his tyre, and as Zéfal make very clear, that's his biggest mistake.
Inflating your tyres while certain body parts are obscured by things like bushes can give people all sorts of ideas as to what you're actually up to.
In this particular scenario eyebrows were raised, passers-by were distracted and a policeman got the wrong end of the, er, stick as the fella puts in far more effort to blow up his tyres than he would if he was using a Zéfal.
The French accessory brand isn't alone in getting involved in the park-based nudity advertising fun, whether it's implied or not.
Australian bike brand Malvern Star released the following advert where a cyclist bizarrely uses a man's bum cheeks as a bike stand.
The fun isn't always nudity based.
The following advert came from Cycle Scotland and was criticised not for its demeaning representation of cyclists, rather for the helmetless cyclist seen riding at the end.
Prudes.
>ASA bans safety video over helmetless cyclist
Top Gear thought they were being funny when they produced a 'cycling safety' advert that mocked the cycling community's inability to tell the difference between red and green. It was met with some criticism from cyclists.
>Top Gear on cycling *facepalm*
And finally the 'advert' that was met with most anger from the cycling community was Transport for London's "desperately misguided" cycling safety advert warning riders of the dangers of getting caught between HGVs and the curb.
The community's uproar, which you can read about in the article below, resulted in the advert being pulled and TfL rethinking its direction.
>Fury over Government HGV warning video
Remember any particularly bizarre cycling adverts? Share them with us below!
Probably a Very Important Person. Doesn't correlate exactly with their actual position / rank of course. But their time is precious! Almost as...
`People drown in the bath : if only everyone wore a life jacket!...
I have inner tubes that have been patched with park patches for so long that they've outlasted the tyres they've been inside....
Humblebrag?
I agree about not needing the smaller sprockets but as that's all that's (easily) available in 11s the answer for me is a sub compact double...
Define 'recreational'....
You've never seen me stuck behind a phone zombie pedestian then. Without alcohol.
Leaving the scene, abandoning the car and removing the plates provides an insight into a mindset intent on avoiding consequences- in stark contrast...
Honestly, the hubs were identical, doubt they are DT swiss, more likely be budget far east generic hubs, and nothing wrong with that, have stripped...
Please take more care.. Fuck that, I'd be following that driver in my car, waiting for the moment I could give him as much care. He drove away and...