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Entries open 8am Thursday for 100-mile, closed route sportive - huge demand expected

Places for next September’s inaugural Vélo Birmingham 100-mile, closed road sportive will go on sale at 8am tomorrow morning – but if you want to grab one of the 15,000 places on offer, you will have to pre-register by 5pm today.

> Details released of 100-mile Vélo Birmingham sportive

Tens of thousands of people have already done just that, leading organisers of the event, which was officially launched at The Cycle Show last week, to predict that “demand for places is going to be huge.”

Pre-registration does not guarantee an entry, nor is there a ballot, with the FAQ on the event website saying:

Entries will be sold exclusively to all those who have pre-registered on a first come, first served basis. With tens of thousands of pre-registrations to date and only 15,000 places available, we’re encouraging everyone to enter as soon as entries open to avoid missing out.

The event takes place on Sunday 24 September 2017 as part of the HSBC UK BikeFest weekend, with the route starting and finishing in Birmingham City Centre and also taking in parts of Herefordshire, Worcestershire and Staffordshire.

Head here to pre-register.

Born in Scotland, Simon moved to London aged seven and now lives in the Oxfordshire Cotswolds with his miniature schnauzer, Elodie. He fell in love with cycling one Saturday morning in 1994 while living in Italy when Milan-San Remo went past his front door. A daily cycle commuter in London back before riding to work started to boom, he's been news editor at road.cc since 2009. Handily for work, he speaks French and Italian. He doesn't get to ride his Colnago as often as he'd like, and freely admits he's much more adept at cooking than fettling with bikes.