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CamCycle logo.JPGHup Oranje! CamCycle goes Dutch in rebrand
The charity Cambridge Cycling Campaign has launched a new identity which uses the colour ‘Dutch Orange’ to highlight its efforts to get more people on bikes in the city and improve conditions for them. It also says it will be making more use of the shortened name, CamCycle, that it employs already on social media.
It says the colour orange has been chosen in recognition of the status of the Netherlands as a country that leads the way when it comes to provision for cyclists and the design and implementation of world class infrastructure.
It will be used in a speech bubble, highlighting that the campaign group speaks for Cambridge’s cyclists, and is also complemented by ‘Aggregate Red,’ symbolising the colour used for the surface of the city’s latest cycle lanes.
The speech bubble and colours will be used in conjunction with the silhouette of a ‘hero cycle’ – a Dutch-style bike is shown in the example above – with the group’s chair, Robin Heydon, acknowledging that people’s perception of what constituted one could vary.
“As we know, a ‘hero cycle’ means something different to each individual,” he said. “For this reason, we plan to capture the real diversity of Cambridge’s cyclists by rotating through ‘hero cycles’: a town bike, a racer, a kid’s bike, a fixie, a folding bike, a tandem and more.
“We want our members to tell us what hero cycles they think we should use,” he added.
Unveiling its new identity, Cambridge Cycling Campaign said: “In its essence, the new brand is about strong imagery that evokes the incredibly diverse cycling culture in Cambridge.
“It would be placed with beautiful photos of members’ own cycles, or alongside inspiring Cambridge locations. The plan is for photographers, designers and artists to also take the concept and create playful new uses of the brand.”
It added: “There will also be stronger use of the name "Camcycle" by which the organisation is already known due to the popular Twitter account and which will help to avoid confusion with various other organisations abbreviated to CCC.”
Simon joined road.cc as news editor in 2009 and is now the site’s community editor, acting as a link between the team producing the content and our readers. A law and languages graduate, published translator and former retail analyst, he has reported on issues as diverse as cycling-related court cases, anti-doping investigations, the latest developments in the bike industry and the sport’s biggest races. Now back in London full-time after 15 years living in Oxford and Cambridge, he loves cycling along the Thames but misses having his former riding buddy, Elodie the miniature schnauzer, in the basket in front of him.
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5 comments
London at the moment has just opened the best cycling lanes in the UK (unless anyone knows otherwise?).
High quality, direct, straightforward, fabulous to ride on.
Having campaigned for some time for these, I for for one didn't expect them to be so good.
Now they need to be joined up. Publicised. And a bit of traffic removal wouldn't go amiss. The carrot is there - there's no excuse for the lethargy amongst the non-essential, petro-philes that continue to foul up the place.
Then, get cycle-route design standardised across the UK.
Probably. I rode the new (and nearly finished) segregated cycleways at the weekend and it's amazing to see the transformation. Wonderful to see families riding side-by-side along the Embankment.
There's also good stuff happening in places like Brighton and Bristol, and even it unlikely places like Leicester and Portsmouth.
Need to keep campaigning for high quality infrastructure though. The London Cycling Design Standards are currently the de-facto best practice guidance for the UK.
https://tfl.gov.uk/corporate/publications-and-reports/streets-toolkit
I think Oxford has the best cycle lane in the country. Wide, segregated, useful. Just the one mind. Marston Ferry Road, from Summertown to Marston. Not surprisingly, the secondary school it services, Cherwell, has a majority of its pupils arriving by bike.
Looks good, and reflects cycling's transition to the mainstream.
...in Cambridge. The rest of the country trails 10-30 years behind, or maybe 45 years behind the Netherlands that inspired the idea. Some places consider cycling to be very, very much not mainstream, and continue to try very hard to primarily serve the motorist, and no other plans may be made that could be allowed to be even dreamed of as detrimental to the motorist.
Rather than evidence of a transition to the mainstream, this should be seen as good evidence that cambridge is very different, cycling-wise, to most UK districts.