The charity Cambridge Cycling Campaign has launched a new identity which uses the colour ‘Dutch Orange’ to highlight its efforts to get more people on bikes in the city and improve conditions for them. It also says it will be making more use of the shortened name, CamCycle, that it employs already on social media.
It says the colour orange has been chosen in recognition of the status of the Netherlands as a country that leads the way when it comes to provision for cyclists and the design and implementation of world class infrastructure.
It will be used in a speech bubble, highlighting that the campaign group speaks for Cambridge’s cyclists, and is also complemented by ‘Aggregate Red,’ symbolising the colour used for the surface of the city’s latest cycle lanes.
The speech bubble and colours will be used in conjunction with the silhouette of a ‘hero cycle’ – a Dutch-style bike is shown in the example above – with the group’s chair, Robin Heydon, acknowledging that people’s perception of what constituted one could vary.
“As we know, a ‘hero cycle’ means something different to each individual,” he said. “For this reason, we plan to capture the real diversity of Cambridge’s cyclists by rotating through ‘hero cycles’: a town bike, a racer, a kid’s bike, a fixie, a folding bike, a tandem and more.
“We want our members to tell us what hero cycles they think we should use,” he added.
Unveiling its new identity, Cambridge Cycling Campaign said: “In its essence, the new brand is about strong imagery that evokes the incredibly diverse cycling culture in Cambridge.
“It would be placed with beautiful photos of members’ own cycles, or alongside inspiring Cambridge locations. The plan is for photographers, designers and artists to also take the concept and create playful new uses of the brand.”
It added: “There will also be stronger use of the name "Camcycle" by which the organisation is already known due to the popular Twitter account and which will help to avoid confusion with various other organisations abbreviated to CCC.”
Fem was superb....
Given your approach to posting is being offensive, no doubt your 'call out' was the equivalent of telling them to eff off.
Well yes ... But here you are in the internet (unless you're a tech-pirate, or a bot). Didn't that ship sail with the advent of smartphone + social...
...they're writing nonsense or sporting an excellent pair of bib shorts from either Lusso, www.lusso.bike/products/perform-gel-bib-shorts or...
YF56NWZ is not a valid number plate. Obviously been taken from a scrapped vehicle for use as a pool vehicle for the local crims. ...
eg In my area it's the Tory County Council who are promoting active travel work, and local Ashfield Independents (ex-LibDems) who are weaponising...
Same here. Mind you Inspector Kevin said he did 4 pages of A4 on one offence !
Yeah, and their "80% to use a bike on a daily basis" sounds bonkers at best, given the Dutch high in some places of around 40%+ modal share (by...
A surface loses heat through conduction, evaporation, convection, and radiation. The rate of convection depends on both the difference in...
Chain lube, right?