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Bike at bedtime: let’s take a look back at the first NFT bike, Colnago’s C64

The digital asset which fetched almost $8,600 incorporated elements of various historic models from the Italian brand

Colnago became the first company within the cycling industry - as far as we know - to cash in on the growing non-fungible token (NFT) trend in which digital assets are stored on a blockchain, with the digital picture of its C64 bike fetching almost $8,600 at auction in May earlier this year.

colnago c64 nft 2.PNG

The C64 NFT which was put up for sale on the platform isn’t actually a physical bike. Confused? Essentially an NFT is a piece of digital content linked to the blockchain, the digital database that underpins cryptocurrencies.

Notable things that have been sold as NFTs include Twitter CEO Jack Dorsey's first ever tweet on the platform, and back in the cycling world Wout van Aert sold his three biggest wins of 2021 - Strade Bianche, Mont Ventoux and the Champs-Elysees - as digital assets.

Wout van Aert NFTs.PNG

Even more recently, Bike Club became the “world’s first blockchain-based cycling club”, with members able to claim one of 10,000 unique avatars in the form of NFTs that cycling artist Rich Mitch has designed, serving as proof of membership. 

Bike Club avatars.PNG

Back to the first NFT bike... What’s so special about the image of Colnago’s C64? Well, it "combines all 67 years of historic Colnago moments into a unique NTF bike", says the iconic Italian bike manufacturer. The NFT is "becoming part of Colnago history and will never be duplicated". 

It attracted just two bids, with the higher coming from user MTD-01, who now has exclusive rights in perpetuity over the image of the bicycle – but won’t, of course, be able to ride it.

colnago c64 nft.PNG

What the buyer does get, however, is a digital image of a one-off design that brings together elements of:

  • The Bititan bike that Abraham Olano won the World Championships on in 1995
  • Anthony Charteau's Polka Dot jersey-winning C59 from the 2010 Tour de France
  • The C35 TTT that won the Team Time Trial World Championship 100km in 1994
  • Giuseppe Saronni's Super Profil
  • Tony Rominger's Hour Record bike
  • Tadej Pogačar's Tour de France-winning V3Rs
  • The C40 icon of Team Mapei

However, Colnago came under criticism when the auction opened, due to the environmental impact of the computing power necessary to maintain blockchain technology (rather than the NFT itself).

This article from the Verge explains why blockchain technology and its use to determine ownership of NFTs has such a big environmental impact, mentioning among other things that Ethereum, the cryptocurrency that the Colnago was purchased in, “uses about as much electricity as the entire country of Libya.”

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Chris Hayes | 2 years ago

No incentive for Colnago to build bikes anymore if they can sell 'emporers' new bikes' to idiots...

srchar | 2 years ago

All very reminiscent of the dot com bubble.

abedfo | 2 years ago
1 like

More money than sense if you are spending all that on a digital image.

Sredlums replied to abedfo | 2 years ago

Would be fun to speak to the buyers of these cycling related NFT's and ask if they still think it was a good descision to buy them. I'm betting they wouldn't do it again (but I don't think they'd be honest about it, lol).

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