Interesting Dutch ad for VW, wonder if we’ll see it over here? I’m sure we will… and I wonder what it says about how the world views people on bikes? Cool enough to sell cars, in Holland anyway
Bikes to sell cars… Danny MacAskill does it again
Tue, Oct 27, 2009 21:37
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road.cc’s founder and first editor, nowadays to be found riding a spreadsheet. Tony’s journey in cycling media started in 1997 as production editor and then deputy editor of Total Bike, acting editor of Total Mountain Bike and then seven years as editor of Cycling Plus. He launched his first cycling website – the Cycling Plus Forum at the turn of the century. In 2006 he left C+ to head up the launch team for Bike Radar which he edited until 2008, when he co-launched the multi-award winning road.cc – finally handing on the reins in 2021 to Jack Sexty. His favourite ride is his ‘commute’ – which he does most days inc weekends and he’s been cycle-commuting since 1994. His favourite bikes are titanium and have disc brakes, though he’d like to own a carbon bike one day.
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captain_slog 3 hours ago
I see quite a few MAAP items out in the Surrey Hills. The new shop has a cafe and they're from Melbourne so the coffee should be good: I'm looking forward to visiting.
jackcycles 6 hours ago
@chrisonabike Mercedes was acceptable, but the second one (old Toyota people carrier/ex-taxi) was a prosecutable offence.
Rendel Harris 8 hours ago
I wasn't saying that nor talking about people who say that. I said it was silly to claim that wearing a helmet indicates acceptance of dangerous driving and poor infrastructure. I choose to wear a helmet; I also regularly report dangerous driving to the police and correspond with councils and road authorities about ways infrastructure could be improved for cyclists. I rather doubt I'm the only helmet wearer who does so.
Steve K 8 hours ago
@JamieT (a pedant writes) she's a London Assembly member, not an MP.
eburtthebike 11 hours ago
@Rendel Harris ".....but the claim that wearing one is somehow to be accepting dangerous driving and poor infrastructure is silly." Not that silly. Demanding that cyclists wear a helmet is seen by many people as 'the answer' to cycling safety, so there's no need to put in infrastructure. The difference between infrastructure and helmets is that infrastructure works. Helmets are a distraction from what really works, and the more time we spend talking about them, the less time we spend on things that do work. Helmets should be consigned to the dustbin of history as a failed experiment, and we should cease even mentioning them.
wtjs 11 hours ago
@Mr Blackbird Hats off to George Hall My hat's not coming off- despite this touch of cycleway-washing, Hall still bears the Mark of Cain, until he repudiates his party altogether
JamieT 12 hours ago
Perhaps an article showing a) what is available in the uk as cargo bikes and) comments from real life scenarios from those already using bikes or cargo bikes as one gentleman has done in the comments. Perhaps road.cc could follow up with this. Even the London Assembly member said not every business should use cargo bikes but suggested a more nuanced approach suitable for certain trades or companies....
2 thoughts on “Bikes to sell cars… Danny MacAskill does it again”
As a trials (and a road)
As a trials (and a road) rider, I love the publicity that it’s getting. Danny is doing really well for himself and at long last trials is finally getting the exposure it deserves!
Yeah, I think it’s great too,
Yeah, I think it’s great too, he can do amazing things on a bike and he deserves the recognition (and the cash) plus I also like the fact that this is a car ad that features much more of a guy riding a bike than it does of the actual car itself.