Pirelli is bringing its expertise in high-performance tyre manufacturing to the cycling market with the launch today of its PZero Velo range.

The Italian company has been involved in the cycling market before. It reminds us that actually supplied tyres for 30 of the 49 finishers of the first ever Giro d’Italia in 1909. Apparently, even the legendary Fausto Coppi rode the tyres during his career We never knew that. It also transpires that Pirelli owned the Clement brand for a while during the 1980s. 

Pirelli is using its PZero name for the new bicycle tyres, the same as used for its high-performance car and motorbike tyres, and which it says has “symbol of high technology, exclusive solutions and high performance” for over 30 years.

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17635354_693713537506573_4067285391358945626_o (Image Credit: Farrelly Atkinson)
Yes, it’s a car tyre, but we don’t have any photos of the bicycle tyres yet…

The range will consist of three tyres, and it’ll use the same colour coding system as it does in Formula One, the motor racing series it sponsors. There’s silver for the road racing tyres, red for time trial and blue for four season tyres.

It hasn’t yet offered any specific details about the new tyre but says more information will be available at a launch event in June before they are available to buy in September. We’re keen to know more and are pestering them for details. 

“We are excited about this return to cycling – says Antonella Lauriola, COO Business Unit Velo Pirelli. “For our bike tyres, we draw on a unique heritage of knowledge, technology and sporting experience. Pirelli’s offer today is completed with tyres made for those consumers who look for innovative and technological bike products as they do for their cars and bikes. We chose to start from the racing segment, which is the most challenging in technical terms, but also the most consistent with our race-marked history.”  

For now, with this lack of specific detail about the tyre range, here’s the company’s cycling website where it says it’ll be unveiling more info soon. http://veloworld.pirelli.com/global/en-ww/velo