Everyone’s least-favourite website, Amazon, has launched yet another set of ‘deal days’ for its Prime members. This event is called Prime Big Deal Days 2025, and takes it takes place on 7 and 8 October. We’ve been searching for cycling deals, of course, and here’s what we’ve found.
Beyond the usual tat that’s suddenly 12% or so cheaper, we’ve scrolled through and searched for things that might actually be useful for us cyclists, so you don’t have to!
From discounted Garmin watches to High5 nutrition, there’s a few decent offers on if you were after any of these items anyway. You’ll need to be an Amazon Prime member to take advantage, but usually there’s the option of a trial period that you can cancel if you don’t shop on Amazon that regularly. We won’t tell the Bezos if you don’t.
We’ve only included deals that are genuinely the best we can find on the web. If you spot that we’re wrong, let us know and we’ll link to the best price instead. Right, to the deals…
Bag the Bryton Rider 650 GPS Cycling Computer for just £129.99, taking 24% off the RRP

Certain other bike tech brands’ mid or high-end GPS computers tend to cost a fair bit more than £129.99, but that’s the Big Deal Day rate for this impressively-specced unit from Bryton.
Some of the highlights are 33 hours of battery life, a 2.8″ colour touchscreen, an ambient light sensor to adjusts brightness automatically, and features such as navigation, climb challenge and live tracking. Of course, it’ll talk to all your usual apps and devices too.
We spoke highly of the much pricier Bryton S800e in our review (that’s now been superseded by the S810), and the 650 isn’t much of a compromise for a lot less cash.
Get the Bryton Rider 650 computer for just £129.99
27% off Garmin fēnix 7X PRO SOLAR GPS watch

The Fenix 8 might be the latest of the series, but the Fenix 7 is still an excellent watch – particularly if you’re someone who participates in other sports, too. It comes with maps so you can even use it to replace a cycling computer cluttering up your cockpit, and there are a million other health and fitness features that make this watch ideal for data nerds.
It’s still an investment at £541.52 (or £503.71 for the smaller version), but if you want a watch that’s capable of tracking everything under the sun rather than a cycling-specific computer, the Fenix 7 is hard to beat.
Check out the Garmin Fenix 7 at 27% off
Save 50% on HIGH5 Energy Drink

Even if you’re planning on spending the next six months on the turbo trainer, if you’re doing intense workouts you should probably think about replacing lost electrolytes when you’re on the bike. The High5 Energy Drink is an isotonic formulation with a 2:1 fructose recipe.
Each serving provides 44g of carbohydrate, too. The 2.2kg tub is on offer at the moment for £14.99 across a range of flavours, including my personal favourite, tropical.
Shop the High5 Energy Drink for £14.99
20% off Tru-Tension Tyre Lever

Perhaps not the most glamorous of Amazon deals, but the importance of a good tyre lever cannot be overstated. Especially when you’re on a winter ride and trying to fix a puncture at the side of a mucky road.
The Tyre Monkey tyre lever by Tru-Tension uses a unique design to make it easier to mount and dismount tyres to any type of wheel rims, according to the brand. The lever actually hooks onto the rim to help provide leverage in getting the tyre seated correctly. It’s currently 20% off, so now’s the time to get your tool kit ready for winter.
Shop the Tru-Tension Tyre Monkey for £7.99
Save 40% on the Park Tool TW-6.2 Ratcheting Torque Wrench

A decent torque wrench should be the staple of any home mechanic’s toolbox. And specifically, one that works within the typical torque ratings you’ll find on bicycles. The Park Tool TW-6.2 torque wrench covers 10-60Nm so it’s not going to be good for stem bolts and the like, but for bottom brackets or other, more heavy-duty applications, it’s a great tool to start with.
It’s an investment, but with 40% off the RRP at the moment, it’s hard to beat for the price. And, Park Tool tools generally last a very long time (speaking from personal experience).
Shop the Park Tool TW 6.2 torque wrench for £86.19
Get 23% off Hiplok DX+ Bike D Lock

If you’re taking your bike into a busy area and/or just really value the steed you have, we highly recommend getting hold of a decent bike lock. This one from Hiplok is Sold Secure Gold, and comes with a D shaped hardened steel shackle with rubber coating as well as a 2 metre cable to add that extra layer of protection.
We won’t say it’s the strongest bike lock you can buy, but if you’re not leaving your bike in a dodgy area or for extended periods of time, if nothing else, it’ll certainly slow thieves down. It’s currently 23% off at £63.55 so if you’re in the market for a decent lock at a good price, act fast.
Check out the Hiplock DX+ bike lock
Save 28% on Wahoo’s biggest bike computer

Need a big screen on your bars when you’re riding? The Wahoo Ace could be exactly what you’re after. It’s like a supersized Roam, with a colour touch screen and unique to the Ace, it has ‘aero awareness’ with a pressure sensor that can help you optimise your aero performance.
Even if you’re not bothered about all that, the Ace is a computer with plenty of features that fans of Wahoo have come to love. And, it’s currently under £400.
Check out the Wahoo Ace for £396.49
The Wahoo Kickr turbo trainer is on sale too… but it’s cheaper at Tredz!

Sadly winter is just around the corner so it’s time to start thinking about your indoor training setup. The Wahoo Kickr is a tried and tested smart trainer with a claimed accuracy of +/- 1% and a maximum gradient of 20%.
Plus, it copes with a maximum output of 2,200 watts. Not that that’s relevant to 90% of the road.cc team, though. But if you’re serious about your turbo training, the Kickr V6 is a great option, and while Amazon has it at 15% off, the naughty mega corporation actually doesn’t have it at the best price on the web at all. It’s actually quite a bit cheaper at good old Tredz, down to £809.99. So if you were after one, give Amazon a swerve on this occasion.
Get the Wahoo Kickr V6 at Tredz for £809.99
Up to 60% off Endura’s men’s Xtract Roubaix long-sleeve jersey, depending on your size

Things are getting a bit darker and colder out there at this time of year and if you’re pressing on with avoiding the indoor trainer you might want some clothing that’s a bit warmer to get you through those chilly mornings. Endura’s Xtract Roubaix is a long-sleeve jersey aiming to provide riders an athletic fit, with a high-wicking thermal material for warmth and avoiding that horrible sweaty feeling when you press on with extra layers on.
We’ve currently got one in for test and plan to report back soon, but Endura and Amazon aren’t hanging about, with some fairly sizeable reductions for Prime Day already spotted. For example, while the RRP is £74.99, Amazon has the black XL version available for £30.66, a reduction of 59 per cent, while it’s £41.99 in a large or £42.65 in a medium.
It’s worth noting that if you want the hi-vis yellow version then you might as well shop direct with Endura, that is currently half price across all sizes on the website.
Check out the Amazon deals here…
Spotted any really good deals for this latest Amazon sales event, or noticed that there are better deals to be had elsewhere? Drop them in the comments below as always

























5 thoughts on “Top Amazon Prime Big Deals for cyclists: Bryton Rider 650 down to £129.99, up to 60% off Endura winter kit, 40% off torque wrenches, big savings on Hiplok bike locks, Wahoo deals + more”
What I found frustrating is
What I found frustrating is they emailed me at the start of the week with a discount on the Varia 515 but when I looked on prime day it was back up to full price! Apparently the discount was a pre Prime day offer 🤔
Yeah – you don’t want to get
Yeah – you don’t want to get involved in that sub-Prime market.
One of the most ominous words
One of the most ominous words in the English language: Prime
wtjs wrote:
Also one of the most Optimus 😉
The High tubs can be had for
The High5 tubs can be had for £13.49 if on Subscribe and Save. I already had the Berry flavour on mine and have a full tub in the house, so switched it to Tropical to get the discount plus a delivery of it tomorrow.