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TECH NEWS
Firmlocke clothing brand launches
Firmlocke is the newest clothing company on the block. A joint project between two young graphic and product designers with backgrounds in road racing and endurance cycling plus their fair share of dirt jumping, the venture is born out of a love for fashion and cycling.
They've launched with an impressive 14 T-shirt designs each inspired by cycling in some way. It's not easy for a new cycle clothing company to stand out these days - there sure is a lot of competition - but we think Firmlocke have managed it with their designs.
Firmlocke are busy designing and manufacturing more cycle clothing that slips into that steadily growing gap between functional clothing and casual everyday clothing. According to Firmlocke's Alex Dowse, the clothing is for people who don't want to wear lycra and they're trying to create something that's perfect for the city. We can't wait to see the result of this expansion.
Check out the full range at www.firmlocke.co.uk.
David worked on the road.cc tech team from 2012-2020. Previously he was editor of Bikemagic.com and before that staff writer at RCUK. He's a seasoned cyclist of all disciplines, from road to mountain biking, touring to cyclo-cross, he only wishes he had time to ride them all. He's mildly competitive, though he'll never admit it, and is a frequent road racer but is too lazy to do really well. He currently resides in the Cotswolds, and you can now find him over on his own YouTube channel David Arthur - Just Ride Bikes.
Latest Comments
- ktache 2 hours 17 min ago
The small frame, the aggressive posture, lots of standover height.
- mctrials23 3 hours 13 min ago
As i've said before, the police should be sued for a lot of money when someone they have knowingly ignored has gone on to commit a serious crime....
- David9694 3 hours 21 min ago
'Bad parking' blocks firefighters multiple times on same emergency call-out...
- David9694 3 hours 24 min ago
Cambridgeshire boy, 13, crashes Audi into garden wall after taking it from home...
- Adam Sutton 4 hours 10 min ago
Good stuff. Now do it on cycleway C9 through Hammersmith to Chiswick.
- mark1a 4 hours 19 min ago
It's technically allowed but it's not known as "London's Orbital Car Park" for nothing.
- Dogless 5 hours 27 min ago
You're defending bombing hospitals and refugee camps and starving children.
- mattw 8 hours 7 min ago
Used car salesman is a complete attention-seeking plank....
- tubasti 8 hours 24 min ago
I don't know if they're any better, but they's certainly become more boring.
- FionaJJ 8 hours 51 min ago
At risk of being cynical, and stereotyping the police, it's so they don't have to leave the comfort of their panda cars and pursue on foot when...
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5 comments
HAHA, £30 for a printed t-shirt.......really.
I could do about 10 embroidered for that on my machine
Go on then.
The difference between these guys and you is that they've done it, and all you've done is come on to a forum and criticise them for doing it.
Yes! There is always room in my wardrobe for a £30 cotton t-shirt with a made-up word on the front.
is there still room on the bandwagon for more printed t-shirt based aspirational clothing brands?
Nice if you like white... they must think they are the new Apple