Male cyclists are apparently queuing round the block to get Botox in their scrotums – a procedure that practitioners say can reduce sweating and skin irritation.

‘Scrotox’, as it’s called to those in the know, also ‘rejuvenates’ the scrotal area, reducing wrinkling and sagging – much as it does on the face.

Mark Norfolk, Clinical Director at Transform told Metro: Over the past year, requests for scrotum Botox have doubled showing the huge demand and interest for this procedure.”

That’s in line with plastic surgery in general, for which men are having twice the number of procedures they were 10 years ago.

A ‘scrotal uplift’ costs around £2,800, and Botox in the area needs regular upkeep.

Norfolk said that Botox can help reduce sweating, but added that it “won’t have much of an effect on wrinkles as there is lots of loose skin on this part of the body that an injectable treatment just can’t shift.”

It can also make the scrotum appear larger due to muscles relaxing – although this is not thought to be a major driving factor.

He added: “many cyclists and runners love getting the Botox in this area to relieve them from skin irritations caused from excess sweating and rubbing…it’s just as important as facial rejuvenation.”

But he caveated: “Also, patients should manage their expectations in terms of results, it could prove very costly and nerve racking to go through, for very little in return.”

Cosmetic plastic surgeon Amir Nakhdjevani recently told the Telegraph that “The area may be tender for a few days but generally is not too uncomfortable,” following a scrotal uplift, which involves not just needles, but knives too.

“Cosmetically a scrotal uplift enhances self esteem and hence one’s relationships but there are functional benefits too,” says Nakhdjevani, referring to increased comfort during sports.