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Well, it is April 1st...

US-based cycling clothing firm Pearl Izumi has revealed that it is working on a project, kept secret until now, to test its new chamois insert in outer space to help ensure that you get the maximum comfort possible during your ride on that most delicate of contact points with the bike, your rear end.

The project will see Pearl Izumi take its 4D chamois insert, used in its Pro Series cycling shorts, to one of the most harsh environments in the solar system, Uranus, based on the premise that if it’s up to job there, it will cut it on the road back on Planet Earth.

As for the insert itself, Pealr Izumi's Cache Mundy said: "We used computer pressure map testing to pinpoint the exact location, thickness and density of our chamois padding technology to key contact points for optimal short and long-distance riding comfort."

Mundy, described as lead director of Pearl Izumi's top secret Project Uranus, added: "This technology will dampen vibrations which can lead to rider fatigue and numbness, and will allow riding enthusiasts of all skill levels to reach their riding goals, whether it's an epic ride with your local bike club, or long-distance treks to Uranus."

Experts have cast doubt, however, on Pearl Izumi’s claims to have conducted research on Uranus. We spoke to Dr Hans van Komfiars, a senior bicycle research fellow at the University of Spokenweels in The Netherlands, who said: “For sure this is a spoof. Pearl Izumi says it’s invested ‘millions of dollars’ in the project – come on guys, this is the cycling industry we’re talking about, you’ll have to try harder than that!”

Pearl Izumi has, however, produced video evidence to back up its claims, with a journalist interviewing key members of the project staff to get to the bottom of their obsession with Uranus, together with footage of David Zabriskie apparently on his way to the planet to carry out testing.

We’re not being caught out on this of all days, so we referred the video to our panel of linguistic experts – we feel it’s always useful to have one on hand, just in case – which is chaired by Professor Hugh Ermissus of the University of London’s specialist double entendre research facility at Pratts Bottom, near Orpington.

“The clue this is a fake lies in the pronunciation of ‘Uranus,’” he explained. “Throughout the video, the journalist says ‘your ay-nus,’ much as a 13-year-old schoolboy would, rather than the ‘your-uh-nus’ pronunication favoured by science teachers. That proves that the woman is an imposter, a comedy actress, perhaps – no serious journalist would ever stoop to such a puerile attempt at humour.”

Quite.
 

Born in Scotland, Simon moved to London aged seven and now lives in the Oxfordshire Cotswolds with his miniature schnauzer, Elodie. He fell in love with cycling one Saturday morning in 1994 while living in Italy when Milan-San Remo went past his front door. A daily cycle commuter in London back before riding to work started to boom, he's been news editor at road.cc since 2009. Handily for work, he speaks French and Italian. He doesn't get to ride his Colnago as often as he'd like, and freely admits he's much more adept at cooking than fettling with bikes.

7 comments

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NickInBath [42 posts] 5 years ago
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Used to do a time trial up Pratts Bottom. Made me chuckle every time

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cat1commuter [1418 posts] 5 years ago
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I sometimes cycle through Six Mile Bottom, which I find even funnier.

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OldRidgeback [2554 posts] 5 years ago
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Pearl Izumi clearly has some pain in the Rs, which explains the need for this development.

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JJ the Flying D... [64 posts] 5 years ago
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There's a butthole lane round the corner here, which I found quite amusing. You have to come up with a better fake uni next time  3

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GavinT [78 posts] 4 years ago
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Pump Bottom Farm is the king of amusingly bottom related place names. Well, that or Bummers Hill.

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djpalmer32 [77 posts] 10 months ago
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There's an Adams Bottom in Leighton Buzzard. I've not met Adam though,  24

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fukawitribe [1430 posts] 10 months ago
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