Former Genesis designer Dom Thomas launches Wold Cycles + video

New steel bike brand makes production and custom framesets in Lincolnshire

by Mat Brett   May 15, 2014  

Dom Thomas, formerly designer of Genesis Bikes, has launched a new steel bike brand called Wold Cycles that makes small batch production framesets alongside fully custom bikes.

We actually gave you a sneak peek of Wold Cycles’ bikes in our reports from last month’s Bespoked handmade bicycle show, but we have more details now.

“The first Wold production model is the Elm which is a super-versatile and multi-functional frameset for touring, commuting, cross riding, winter road training, a real jack of all trades,” says Dom. “It is made from a mix of Reynolds 853 and Columbus Life.

“The fork is also made from 853 and uses disc specific 17mm tipped legs to create a strong but lightweight raked steel fork that can handle the forces of disc brakes. The Bentley [more on that in a mo] front dropouts are CNC machined with offset faces, giving lots of rotor clearance without having to dent the fork leg.

“For those wanting to ride singlespeed or use Alfine, or give themselves the option to do so in the future, then the Elm EBB features a Bentley eccentric bottom bracket.”

The Elm has clearance for 40c tyres, or 35c with mudguards, plus rack and mudguard mounts.

‘Bentley’ refers to Mark Bentley who was formerly the toolmaker and prototype engineer at Pace Cycles. Dom also used to work at Pace too, which is where the two met.

Wold production bikes feature (and will continue to feature) ‘Bentley by Wold’ CNC machined parts. These include the dropouts and the eccentric bottom bracket with integrated bearings and grease ports.

It looks like high-quality work with distinctive touches that give it that ‘special’ air. All Bentley parts are machined in York by Mark while the bikes are built in Wold’s Lincolnshire workshop.

“There has been a significant investment in machines, tooling, fixtures and jigs to help streamline the production process and to ensure that every frame is built with accuracy and precision,” says Dom.

“Production models are built the same way as the custom framesets, but by having set designs and set sizes Wold are able to build sub-assemblies of chainstays, dropouts and forks in small batches and then complete the build when an order is received.”

Wold offer each model in six sizes with 12 paint colour choices and three decal colour choices. They aim to deliver each order in nine weeks or less.

Wold have collaborated with Cardigan-based active clothing company Howies to produce a limited edition version of the Elm, available in two designed colourways featuring two tone wet paint and custom decals and dropout detailing.

To mark the launch of the bike, Dom got together with Ade from Howies and did an ‘As The Crow Flies’ ride from mid Wales out to the coast, taking in mountains, boggy tracks, rocky paths and river crossings. Here’s the video of the ride.

As The Crow Flies from howies on Vimeo.

The Elm frameset is priced at £1,399.99, the same as the Howies Ltd Edition model, with the Elm EBB (eccentric bottom bracket) version at £1,549.99.

We’re going to get an Elm in for review here on For more info go to Wold’s website

11 user comments

Oldest firstNewest firstBest rated

Another one added to the list of steel bikes I'd love to own, especially pertinent as a Yellowbelly. All I need to do now is to justify one at some point in the future!

Lovely website design by the way.

Twitter: @velosam

SamShaw's picture

posted by SamShaw [321 posts]
15th May 2014 - 12:16


Great video: fantastic countryside.

Noli porcum linguere

captain_slog's picture

posted by captain_slog [310 posts]
15th May 2014 - 12:19


SamShaw wrote:
Another one added to the list of steel bikes I'd love to own
+1 Rolling Eyes

posted by Jones The Steam [30 posts]
15th May 2014 - 12:41


That is very nice indeed. Add me to the growing list of those who want one! And the vid is a real tonic too.

harman_mogul's picture

posted by harman_mogul [196 posts]
15th May 2014 - 13:14


Good old Lynn Biriany, used to love riding round there. I thought Cwmystwyth was regarded as the middle of Wales mind, bit further north than the Dolgoch YH.

Brilliant ride mind, everyone should do Beulah, Tregaron, Cardigan, or similar,at least once in their lives.

Really, though?

posted by workhard [393 posts]
15th May 2014 - 13:40


It was all going so well until I saw the the eccentric BB. No matter how many people talk them up they remain over priced over complicated overly fragile gash.

posted by MKultra [385 posts]
15th May 2014 - 16:50


Very nice

Any idea on frame and fork weight?

posted by whars1 [45 posts]
15th May 2014 - 18:07


As The Crow Flies best 5 mins of my day. Wold Howies two great brands.

posted by Chris Deacon [154 posts]
15th May 2014 - 20:49


MKultra wrote:
It was all going so well until I saw the the eccentric BB. No matter how many people talk them up they remain over priced over complicated overly fragile gash.

The one on my bike is simple inexpensive and elegant. It has performed its task impeccably over six years and counting. This is just my experience, so perhaps I've been lucky.

nowasps's picture

posted by nowasps [352 posts]
15th May 2014 - 21:22


Lovely film. Not easy to shoot across country like that. Hope they got a model release from that sheep though? 'Stop filming me...Baaaa'

Silly me. You're probably right....

MercuryOne's picture

posted by MercuryOne [1220 posts]
16th May 2014 - 8:28


Great film, great ride, great looking bikes. Added to the long list of 'want but am unlikely to get' alongside Ti Pickenflick, most Genesis, Cotic MTBs and a plethora of smaller brands.

posted by jellysticks [92 posts]
16th May 2014 - 11:35