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All 9 races will be broadcast to UK viewers plus 6 feature programmes about women involved in elite cycling

The BBC will broadcast coverage of all nine of the UCI Women Road World Cup races in 2014, with production by the same company behind ITV4’s award winning Tour de France coverage. The competition also features for the first time in our Fantasy Cycling game.

The coverage will be produced by VSquared TV, and builds on the YouTube hosted on the UCI’s channel on the video-sharing site for the 2013 Women’s Road World Cup, which it heralded as unprecedented coverage at the time.

This season, the UCI will once again be releasing the programming through its YouTube channel, but it will also be broadcasting races and highlight packages through a number of international broadcasters, including the BBC.

A news round-up of the day’s racing in Boels Rental Ronde van Drenthe, the first race of the UCI Women Road World Cup, will be broadcast on the evening of March 15.

It doesn’t currently appear on the BBC’s schedule for that evening, which could mean it will be broadcast online and/or via the Red Button.

News round-ups and highlights packages will then be produced for the season’s eight remaining races, all to be broadcast on the evening of the event, with the calendar as follows:

Round 1   15/03   Ronde van Drenthe (Netherlands) 
Round 2   30/03   Trofeo Alfredo Binda-Comune di Cittiglio (Italy)
Round 3   06/04   Tour of Flanders (Belgium)  
Round 4   23/04   La Flèche Wallonne Féminine (Belgium)
Round 5   18/05   Tour of Chongming Island World Cup (China)
Round 6   03/08   Sparkassen Giro (Germany)  
Round 7   22/08   Open de Suède Vårgårda TTT (Sweden)
Round 8   24/08   Open de Suède Vårgårda (Sweden)
Round 9   30/08   GP de Plouay  (France)

Throughout the season VSquared TV will also produce six feature broadcasts about women involved in elite and high level cycling. The aim of these will be to put the leading and most inspirational female figures of cycling into the public eye to inspire grassroots cyclists.

The UCI’s focus on women’s racing has certainly shifted since the election of Brian Cookson as President of the UCI last year.

Whether or not the decision to broadcast the Women’s Road World Cup came directly from Cookson is not known.

But his influence in raising the profile of women in the sport has been felt through the creation of the UCI Women’s Commission last year, and the appointment of at least one woman to every other UCI Commission.

Cookson was quick to praise the “incredible work” of the race organisers for their help in raising women’s cycling’s profile.

He said: “We are extremely fortunate to have the support of the race organisers for this initiative. Their dedication and incredible work has already had a large part to play in the growing success and popularity of women’s cycling.

“By staging exciting and high-level events, they are improving its image and generating more interest from the fans.

“This is an exciting and positive year for women’s cycling. With the launch in 2014 of La Course by Le Tour de France on the last day of the Tour de France and now this increased visibility of our leading professional women’s cycling series, it is clear that real momentum is building.”

This year will also see the debut edition of the Women’s Tour in Great Britain in May.

The broadcasts are not restricted to the UK. RAI Sports in Italy, NOS in the Netherlands, and Canal+ in France have also secured the rights to the footage, while discussions are ongoing with a number of other international broadcasters.

Elliot joined team road.cc bright eyed, bushy tailed, and straight out of university.

Raised in front of cathode ray tube screens bearing the images of Miguel Indurain and Lance Armstrong, Elliot's always had cycling in his veins.
His balance was found on a Y-framed mountain bike around South London suburbs in the 90s, while his first taste of freedom came when he claimed his father's Giant hybrid as his own at age 16.

When Elliot's not writing for road.cc two wheels are still his favoured mode of transport; these days over the undulating streets of Madrid.

16 comments

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aslongasicycle [382 posts] 2 years ago
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Awesome! Things are progressing. And making it more attractive for sponsors like us. Though it may (hopefully, as the whole sport will be in a better place) mean I'm priced out of the market. But the economics will follow this.
Momentum!

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northstar [1108 posts] 2 years ago
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Highlights? wow, just wow.

That is not progress.

Women's racing is infinitely much more exciting than the injected predictable rubbish the men throw up.

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KnightBiker [71 posts] 2 years ago
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I hope Flemish Sporza and Dutch Nossport will follow - they broadcast almost all mens events but almost nothing when it comes to womens racing, a shame as the Dutch have the female Eddy Mercx: Marianne Vos.

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sean1 [175 posts] 2 years ago
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Hopefully Dave Brailsford is reading this news and will finally get round to sorting out a Sky womens team and get the likes of Trott, Armistead, Pooley, Rowsell, King, etc, etc on board.

A great step forward by the BBC which generally has only bothered with Olympic and World Cup Track before.

Great stuff, even more cycling on the telly.....

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teaboy [311 posts] 2 years ago
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seanbolton wrote:

Hopefully Dave Brailsford is reading this news and will finally get round to sorting out a Sky womens team and get the likes of Trott, Armistead, Pooley, Rowsell, King, etc, etc on board.

A great step forward by the BBC which generally has only bothered with Olympic and World Cup Track before.

Great stuff, even more cycling on the telly.....

I can't see the team pursuit girls leaving Wiggle-Honda en masse, and I don't think Pooley's still racing.

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usedtobefaster [168 posts] 2 years ago
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This is a very positive step forward in the growth of womens racing and will aid the attraction of more sponsors into the sport. Can only be a good thing.

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thebongolian [47 posts] 2 years ago
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teaboy wrote:
seanbolton wrote:

Hopefully Dave Brailsford is reading this news and will finally get round to sorting out a Sky womens team and get the likes of Trott, Armistead, Pooley, Rowsell, King, etc, etc on board.

A great step forward by the BBC which generally has only bothered with Olympic and World Cup Track before.

Great stuff, even more cycling on the telly.....

I can't see the team pursuit girls leaving Wiggle-Honda en masse, and I don't think Pooley's still racing.

She's back with Lotto-Bellisol this year

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sean1 [175 posts] 2 years ago
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teaboy wrote:

I can't see the team pursuit girls leaving Wiggle-Honda en masse, and I don't think Pooley's still racing.

One possibility is a merger/take-over to form a SKY-Wiggle team.

And all individual contracts are open to negotiation (as with Wiggo's move to SKY and Cavendish moving to OPQS).

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mooleur [537 posts] 2 years ago
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teaboy wrote:

I can't see the team pursuit girls leaving Wiggle-Honda en masse, and I don't think Pooley's still racing.

Good news actually! She's finished her PHD and is back on the pro circuit this year  4

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Roberj4 [217 posts] 2 years ago
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Great News keep our eyes open on the BBC schedule

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northstar [1108 posts] 2 years ago
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Nope.

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pwake [374 posts] 2 years ago
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It's all good and definitely a major step forward for Women's cycling. I really hope we are seeing the hand of Cookson at work here.

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Farky [183 posts] 2 years ago
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Great news.....no word on Womens ToB then?

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jimbocrimbo [49 posts] 2 years ago
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As yet I have tried to find anything on BBC about it but they are not even reporting this at all.

Really hope they have not just taken up the option but aren't going to show it in any format.

This could be the start of a surge of interest and coverage but Im concerned at the lack of any notifications from BBC as yet

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rich_gilb [33 posts] 2 years ago
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This is nowhere on the red button or iPlayer – big thumbs down for the Beeb.  2

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Simon_MacMichael [2448 posts] 2 years ago
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In answer to some of the comments above, we are keeping a close eye on this and will be following it up. What the UCI said, and what has happened, don't seem to have matched up.