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New incentive scheme to rack up the miles in January

Strava has launched a new campaign called Prove It that challenges athletes to attain distance targets over the course of January

The idea is that you set yourself an ambitious goal for the month and try to stay consistent without skipping rides. It’s not too late to get started.

To help keep you motivated, Strava have set four digital milestone achievement badges that you can earn. They start at 150km (94 miles) and go all the way up to 600km (376 miles). Make it to the 600km milestone and you will unlock the ability to buy a Prove It Challenge T-shirt.

Strava are also challenging users to ride collectively more than the previous monthly record of 46,453,244km (28,864,708 miles).

Prove it from Strava on Vimeo.

Strava have sent us a bunch of statistics relating to activity over the course of 2013.

For example, 53.3 million activities were logged on Strava last year with the UK the second most active country, accounting for 28% of the activities. The US tops the list with 42%.

Almost 650,000 segments were starred as favourites with one UK cycling segment making the top three in terms of the number of stars it received. Want a guess which one?*

In total, 905,408,836 miles were logged worldwide, covering both cycling and running. That’s the equivalent of going to the sun and back nearly five times, stat fans.

 

For more info on the Prove It challenge go to www.strava.com.

 

* It's Zig Zag Road, Box Hill, Surrey.

Mat has worked for loads of bike magazines over the past 20 years, and been editor of 220 Triathlon and Cycling Plus. He's been road.cc technical editor for seven years, testing bikes, fettling the latest kit, and trying out the most up-to-the-minute clothing. We send him off around the world to get all the news from launches and shows too. He has won his category in Ironman UK 70.3 and finished on the podium in both marathons he has run. Mat is a Cambridge graduate who did a post-grad in magazine journalism, and he is a past winner of the Cycling Media Award for Specialist Online Writer.

13 comments

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TimC340 [76 posts] 3 years ago
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Think you could get to the sun and back (93m miles each way) rather more than three times out of 905m miles! Maths 0/10, Mat.  3

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Mat Brett [643 posts] 3 years ago
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TimC340 wrote:

Think you could get to the sun and back (93m miles each way) rather more than three times out of 905m miles! Maths 0/10, Mat.  3

You're right, it's nearly five times. I was dividing miles by kilometres... Doh!

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DeanF316 [136 posts] 3 years ago
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No thanks only 600kms. I don't need Strava get me motivated and I certainly have no need to tell the rest of the world how many rides and miles I ride. Who really cares. If I'm on my bike that means I'm not at work and that is all the motivation I need.

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jarredscycling [456 posts] 3 years ago
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Would be pretty impressive to see the record for total miles ridden in a month broken in January. I know I won't be contributing too many

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badback [302 posts] 3 years ago
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jarredscycling wrote:

Would be pretty impressive to see the record for total miles ridden in a month broken in January. I know I won't be contributing too many

Here's the totals so far. I doubt I'll be anywhere up near the top of the leaderboard though.

http://www.strava.com/challenges/prove-it-ride

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kie7077 [898 posts] 3 years ago
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cycle 600km and unlock the ability...

to BUY something

lol, there's one born everyday

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Leviathan [2453 posts] 3 years ago
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I don't Strava (how does one Strava?) but will do at least 400km going to work; can someone please pop a badge in the post for me?

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Pinaman [28 posts] 3 years ago
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Already up to 150km on this, should do the 600km easy, not buying the T-shirt!

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Initialised [312 posts] 3 years ago
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Almost half way there already, down somwhere like 6000th

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mrmo [2094 posts] 3 years ago
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As a normal month is 1000+ km's i will complete this, touch wood i don't break anything!

Won't buy the t shirt though, but i might have a think about the Castelli Jersey for the other challenge.

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mrmo [2094 posts] 3 years ago
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jarredscycling wrote:

Would be pretty impressive to see the record for total miles ridden in a month broken in January. I know I won't be contributing too many

http://www.strava.com/athletes/389932

note the december total!

I was happy to do 1000miles but!!!!

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bfslxo [144 posts] 3 years ago
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I just wish the postage costs for these t-shirts weren't so high, i have earned the right to buy(!! lucky me) several but never have as it adds an extra £15+ quid - I could almost buy something from rapha for that total price  3

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billsdon [36 posts] 3 years ago
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Check out Raleigh's Tommy Godwin Challenge for something a bit more uhh... challenging - 205 miles in one day!