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Women sportive riders.JPG

The rise and rise of the Sportive: 2015 a record year for participant numbers

2015 to be a record year for sportive participants with hundreds of new events

Sat, Apr 04, 2015 08:12
15
YouGov Profiles Top Gear and Guardian (source YouGov)

“Quintessential” cyclist is middle-aged male Guardian reader – who’s also a Top Gear fan

Profiles app from market research firm YouGov highlights specific characteristics of bike riders

Tue, Nov 18, 2014 15:39
38
Riding by the sea on the road to Ogmore

1 in 3 sportive riders are on Specialized, Trek or Giant, says research firm

But the other two thirds of riders in some of Britain's biggest sportives rode 100+ brands between them

Fri, Apr 04, 2014 16:06
45
Dog in bike basket (copyright Simon MacMichael)

UK bike sales set to hit £700 million in 2012, says market research firm Mintel

Market set to return to growth after oversupply and discounting led to dip in 2011

Fri, May 11, 2012 08:17
3
Blenheim Sportive 6

New research highlights rise of the MAMIL (that’s middle-aged men in Lycra)

Today's midlife crisis more likely to result in purchase of Pinarello than Porsche

Mon, Aug 16, 2010 07:37
50