Seven-time Tour de France winner Lance Armstrong has penned a three year deal with Anheuser-Busch InBev to be the spokesman and ambassador for the company’s Michelob Ultra brand of beer.Anheuser-Busch InBev, which is based in Belgium, said Armstrong is the perfect spokesman for Michelob Ultra, which targets health-minded active drinkers, as the brand sponsors cycling … Read more
You may remember – or even have entered – the Canon photo competition that ran during the Tour of Britain. Everyone was free to go and snap the race and send in their submissions, and thousands of you did. Well now the race is over the judges have been poring over the entries and have … Read more
It has finally been said. What we’ve always known to be true. Women prefer men who enjoy cycling as a hobby to football or rugby fanatics. For all the projects to try and get more people cycling for a greener UK, for the men at least, campaigners should just be using this line. Men would … Read more
The coaching set up that helped British track cyclists become such a dominant force in Olympic and world championship events has bagged another victory with the announcement that British Cycling will be developing a coaching programme to raise the standards of international cycle coaching across the world.A ‘Memorandum of Understanding’ between the two bodies was … Read more
Bar end LED lights are nothing new but have largely been limited to tiny static/flashing bulbs inserted into road bike end plugs. By contrast, Torch’s imaginatively christened bar end beamer lights look like something straight out of Blakes7 with their combined white/ red lenses boasting greater surface area for improved visibility. However, the pronounced design … Read more
Two months after Danilo Di Luca failed a drug test for EPO the UCI has announced that another LPR Brakes rider has been provisionally suspended following a failed drugs test for EPO. Gabriele Bosisio failed the test following an out of competition test on September 2.This second testing failure won’t do anything for the reputation … Read more
A cycle route linking capital cities London and Paris will be completed in 2012 for the Olympics, French and British local authorities have said. The ‘Green Avenue’ – or ‘Avenue Verte’ as it will be known in French – is expected to extend over 218 miles, and will draw on several cycling routes in South … Read more
Spotted this pair of four-legged fans at the Tour of Britain finale in London.They belong to none other than Ben Swift, and if they look pretty pleased with themselves, it’s probably because they got some extra-nice treats to help celebrate their master’s Stage 7 win in Yeovil the previous day.And, yes, those are Ben’s hand-me-down … Read more
Road.cc blogger Sean Maher has announced that he is set to leave on his trip to Cape Town on the 31st October. Sean, who is riding to South Africa from the UK to ‘Ride out the Recession’ after graduating from Exeter University earlier this year will leave from Cape Cornwall at 10am. He said: “I … Read more
