CamelBak is completely overhauling its range for 2027 – here’s why the legendary hydration solution specialist is returning to its performance roots
One thing that distinguishes truly iconic brands is when their name becomes synonymous with their product type. Think Hoover for vacuum cleaner (at least before Dyson came along), or Tarmac for asphalt, or Biro for ballpoint pen.In cycling, we have a similar phenomenon. For some people, Brompton can simply mean ‘folding bike’, a ‘Garmin’ could … Read more