Giant profits plummet by 60% as inventory woes and heavy discounting bite, but bike brand confident of “recovery” in 2025
In the latest reminder of the challenging times facing the bike industry in the years since the pandemic, Giant has posted its financial results for 2024 and announced that profits were slashed by almost two-thirds last year as heavy discounting and inventory challenges hit the business.The positive take on the figures, first reported by Bicycle … Read more