“People find helmets unpleasant”: Dutch government launches ‘Put It On’ campaign urging cyclists to wear helmets as serious cycling injuries continue to rise – but activists say scheme “distracts from real issues”
The Dutch government has launched a campaign urging people to voluntarily wear helmets while riding their bikes, after new road safety statistics revealed that 17 per cent of all cyclists involved in crashes in 2024 suffered brain or skull injuries.The ‘Zet ‘m Op’ (or ‘Put It On’) campaign will be initially aimed at children, commuters, … Read more