RIP Wiggle and Chain Reaction Cycles: Doomed cycling retailers’ websites now redirect to Evans Cycles two years after relaunch attempt
Two years after Wiggle and Chain Reaction Cycles were taken over by Mike Ashley’s Frasers Group, both brands finally appear consigned to history.The brands were bought by the Sports Direct and Harvey Nichols conglomerate in March 2024. Despite the websites of each brand being restored, Evans Cycles began a fire sale of Wiggle’s retail products.> … Read more