SRAM has reworked the graphics on its top-level Red groupset to match those of its new wireless eTap components.

“The new graphics feature overlapping textures and design elements in a complementary matte and gloss black finish,” says SRAM.

SR_RED_Mechanical_Shifter_Right_3Q_MH (1).jpg
SR_RED_Mechanical_Shifter_Right_3Q_MH (1) (Image Credit: Farrelly Atkinson)

“Additional changes include more subtle logo placement, layering, tone on tone texture differences and a refined Red logo. The result is a more mature, confident visual language for the SRAM Red groupsets.”

SR_RED_RimBrake_Front_MH (1).jpg
SR_RED_RimBrake_Front_MH (1) (Image Credit: Farrelly Atkinson)

Check out our SRAM Red eTap First Ride here. 

SR_RED_RD_MidCage_Side_MH (1).jpg
SR_RED_RD_MidCage_Side_MH (1) (Image Credit: Farrelly Atkinson)

We’d say that the new-look components are generally a little more understated than previously. In terms of function, they are unaltered. The same goes for weight; SRAM Red is still the lightest mechanical groupset out there.

SR_RED_Cassette_XG1190_11-28_Back_MH (1).jpg
SR_RED_Cassette_XG1190_11-28_Back_MH (1) (Image Credit: Farrelly Atkinson)

The new design SRAM Red will be available from March so we’re guessing that the outgoing version will be available at discount prices over coming weeks.

SR_RED_HRD_Caliper_Front_MH (1).jpg
SR_RED_HRD_Caliper_Front_MH (1) (Image Credit: Farrelly Atkinson)

www.sram.com