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SRAM Red gets a new look

Top-level mechanical groupset has a makeover to match wireless eTap

SRAM has reworked the graphics on its top-level Red groupset to match those of its new wireless eTap components.

“The new graphics feature overlapping textures and design elements in a complementary matte and gloss black finish,” says SRAM.

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“Additional changes include more subtle logo placement, layering, tone on tone texture differences and a refined Red logo. The result is a more mature, confident visual language for the SRAM Red groupsets.”

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Check out our SRAM Red eTap First Ride here. 

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We’d say that the new-look components are generally a little more understated than previously. In terms of function, they are unaltered. The same goes for weight; SRAM Red is still the lightest mechanical groupset out there.

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The new design SRAM Red will be available from March so we're guessing that the outgoing version will be available at discount prices over coming weeks.

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Mat has been in cycling media since 1996, on titles including BikeRadar, Total Bike, Total Mountain Bike, What Mountain Bike and Mountain Biking UK, and he has been editor of 220 Triathlon and Cycling Plus. Mat has been technical editor for over a decade, testing bikes, fettling the latest kit, and trying out the most up-to-the-minute clothing. We send him off around the world to get all the news from launches and shows too. He has won his category in Ironman UK 70.3 and finished on the podium in both marathons he has run. Mat is a Cambridge graduate who did a post-grad in magazine journalism, and he is a winner of the Cycling Media Award for Specialist Online Writer. Now over 50, he's riding road and gravel bikes most days for fun and fitness rather than training for competitions.

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