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news
Danny MacAskill Red Bull Athlete Machine (picture credit Red Bull)Danny MacAskill among stellar cast in cracking Athlete Machine video from Red Bull (+ video)
Scottish trials ace Danny MacAskill and Canadian BMX rider Drew Bezanson are two of the stars of a new video from Red Bull that showcases the talents of a number of its sponsored athletes in various disciplines helping power a Heath Robinson-esque ‘Athlete Machine’ to deliver a single can of its energy drink to snowboarder Pat Moore.
Not since the days of the Milk Tray man has so much effort gone into delivering so little product, and the film is also reminiscent of another iconic TV spot, Honda’s groundbreaking Cog advert.
Also going by the name Red Bull Kluge (“Kluge: a witty, yet inelegant solution that succeeds in performing a particular task”), it’s a terrific video, so sit back and enjoy, and if you want to see how it’s done, the brand has made available a wealth of background information here.
Simon joined road.cc as news editor in 2009 and is now the site’s community editor, acting as a link between the team producing the content and our readers. A law and languages graduate, published translator and former retail analyst, he has reported on issues as diverse as cycling-related court cases, anti-doping investigations, the latest developments in the bike industry and the sport’s biggest races. Now back in London full-time after 15 years living in Oxford and Cambridge, he loves cycling along the Thames but misses having his former riding buddy, Elodie the miniature schnauzer, in the basket in front of him.
Latest Comments
- ktache 16 min 18 sec ago
And remember folks, your high pressure road slicks exert as much force and cause as much damage as the tyres of a landing jumbo jet...
- Tom_77 20 min 48 sec ago
Not sure about those Torq Jellies, I tried something similar from a different brand and found them to be a bit too chewy.
- Hirsute 50 min 7 sec ago
My wife forgot to tell me about this and now the 48 hour deadline has passed. No ved either.
- mark1a 1 hour 59 min ago
Thanks to all at road.cc HQ, I received my t-shirt, socks and stickers in the post this morning. Stickers are already being stuck:
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The total cost of putting a complete bike on a UK showroom floor is considerably more complex than the Bank of England's inflation figures. Some...
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There's plenty of traffic along Avonvale and Marsh Rd already without needing to encourage it.
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It's terrible that even when the burly security guard challenges him, and tries to take the bike back, the thief won't let go, just keeps pulling...
- chrisonabike 4 hours 48 min ago
Ah, one of those anachronistic objects! I'm just waiting for "Prius found in prehistoric passage grave". (Maybe left as an offering after its...
- Wingguy 5 hours 34 min ago
That'll be why climbers have such bigger quads than TT specialists and sprinters then.
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7 comments
What the hell was a golfist doing in there?
Aah, a mis-spent youth mixing the stuff with Vodka.
Horrible stuff. Pretty sure it used to be banned in France, which is probably a good sign it's not great for you...
They do know a thing or two about making videos though!
Good but it should have ended with a Pythonesque boot kicking Felix Baumgartner out of that capsule.
Brilliant video, one thing missing, maybe their most globally recognised thing. F1 car.....
Are they are positive things about red bull that come from its consumption?
I gather it gives an adrenalin high - obviously paid for later by a low - but is there anything else thats good about it?
Seems to me thats 'energy' drinks (odd that they dont market themselves by their true names of 'stimulant' drinks) are the 21st Centuries equivalent of cigarettes!
It's an overpriced revolting fizzy syrup, but at least they spend their ill gotten millions on some exciting stunts.
one take?