Organisers set to anounce details of new three-day fully supported sportive in the Alps

The 2011 London-Paris ride, entries for which opened yesterday at noon, sold out in an unprecedented 15 minutes, described as an “amazing” response by organisers, who have told disappointed would-be participants to keep an eye out for details of a new, multi-stage sportive in the Alps later this year that will be launched soon.

Reacting to yesterday’s clamour for places on the four-day ride between the British and French capitals, Sven Thiele of organisers Hot Chillee, said: "This is amazing. We thought the demand for places in 2010 was incredible, with the event selling out in just 20 hours, but this uptake has taken even us by surprise. It's testimony to this unique event and its popularity which increases year on year.

“We understand that there must be disappointed riders who have not managed to enter; we hope that they place themselves on the reserve list or consider The Alpine Challenge in September which is our new multi-day cyclosportive taking place in the Alps".
The Alpine Challenge, which will take place next September over three days, will follow a similar format to the London-Paris event, including professional support, rolling road closures and motorbike.

Full details will be announced shortly, and of course we will report them here on road.cc as soon as they become available.

Born in Scotland, Simon moved to London aged seven and now lives in the Oxfordshire Cotswolds with his miniature schnauzer, Elodie. He fell in love with cycling one Saturday morning in 1994 while living in Italy when Milan-San Remo went past his front door. A daily cycle commuter in London back before riding to work started to boom, he's been news editor at road.cc since 2009. Handily for work, he speaks French and Italian. He doesn't get to ride his Colnago as often as he'd like, and freely admits he's much more adept at cooking than fettling with bikes.