Nescafé-owned Nespresso has teamed up with Swedish bike brand Vélosophy to produce a bicycle made from recycled aluminium coffee capsules.
Called RE:CYCLE, it is being sold in a limited edition of 1,000 bikes, and comes in bright purple to reflect the colour of the capsules of Nespresso’s popular Arpeggio blend.
It also comes with a bell that mimics the shape of a Nespresso capsule, as well as a cupholder on the basket.
Nespresso CEO Jean-Marc Duvoisin commented: "Through our collaboration with Vélosophy, we're illustrating to coffee lovers the potential of recycling their aluminium Nespresso capsules.
"By using recycled capsules to make beautiful bicycles, Vélosophy bring sustainability and style together to create a truly meaningful experience, bringing to life the importance of recycling.
"We have been inspired by working with Vélosophy, and I hope the RE:CYCLE bicycle inspires people to recycle."
Jimmy Östholm, CEO and Founder of Vélosophy, added: "We created Vélosophy with a clear purpose: to have a positive impact on the world.
“This purpose drives everything we do, from our promise to give a bike to a schoolgirl for every Vélosophy we sell, to producing our stylish city bikes from recycled aluminium.
“I see in Nespresso a strong commitment to sustainability, which is why this has been the dream partnership.
“We are proud to have co-created a bike that takes on the future. It is beautifully designed, responsibly sourced and sustainably produced."
The bike is now on sale through the Vélosophy website, costing €1,290 plus shipping.
Vélosophy claims to be “the only bicycle brand in the world with a full one-for-one promise,” saying that for each bike they sell or rent out, “another is given to a schoolgirl in Africa to improve her access to education.”
However, Staffordshire-based Elephant Bikes, which sells refurbished former Royal Mail Pashley Pronto bicycles, also donates a bike to Malawi for each one it sells here.
It’s not the first time a bike has been made from recycled Nespresso capsules. In 2017, we reported how a bike made from them – a bit more of a racier number than this one – was made as one-off by Czech bike manufacturer Festka and sold for 160,000 CZK (just over £5,000) at a charity auction.
Born in Scotland, Simon moved to London aged seven and now lives in the Oxfordshire Cotswolds with his miniature schnauzer, Elodie. He fell in love with cycling one Saturday morning in 1994 while living in Italy when Milan-San Remo went past his front door. A daily cycle commuter in London back before riding to work started to boom, he's been news editor at road.cc since 2009. Handily for work, he speaks French and Italian. He doesn't get to ride his Colnago as often as he'd like, and freely admits he's much more adept at cooking than fettling with bikes.