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London Cycle Show looms

Ninth year for Earl’s Court show – new attractions to boost audience numbers

The Cycle Show returns for its ninth year to Earl’s Court in London from 7 to 9 October. There’s no stall this year, but there are several new features to pull in the punters.

Last year’s show pulled in 24,000 visitors. This year the organisers aim to beat that by appealing to the broadest possible audience – from hardcore cycling enthusiasts to those who have never ridden a bike before.

Attractions include:

The Tirol Mountain Bike Experience – giving you the chance to try out all sorts of off-road bikes.

Commuter test track – for anyone thinking about cycling to work, needing an upgrade or looking for expert advice.

Arena and Street Course – where BMX stars will perform tricks.

Experts – a variety of experts will be on hand for a series of talks and seminars designed to help all sorts of cyclists – answering questions about the latest bike innovations to the best British tracks and cycling holidays.

The Wizzbike – new for 2010 this is an area for disabled cyclists to experience first hand the latest kit and bike models, from new styles to the latest accessories.

The Cycle Store – where you can check out and buy the latest cycling fashion, technical kit and accessories for 2011.

Kids Craft Zone – also new for 2010 is the Kids Craft Zone, where you and your kids can design the bike of the future or customise your bike helmet with stickers, acrylic paints and stencils.

There will also be question and answer sessions with various cycling celebrities – covering everything from racing technique and training tips to what it’s like to be a British Olympian and top level performance cyclist.

There’s secure free bike parking at the show, which opens from Friday 8 to Sunday 10 October from 10am to 6pm daily (Sunday 5pm).

You make book tickets in advance, and find out more about the show by becoming a fan of The Cycle Show on Facebook and by following the show on Twitter. More information at

Lifelong lover of most things cycling-related, from Moulton Mini adventures in the 70s to London bike messengering in the 80s, commuting in the 90s, mountain biking in the noughties and road cycling throughout. Editor of Simpson Magazine ( 

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