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You've gotta be quick to grab the best cycling bits! The Amazon Prime Day time-sensitive deals are dropping like flies...

The DealCatcher's on red alert today because we've got another one of those bizarre commercial holidays - no it's not Black Friday; it's Prime Day.

Prime Day, named after the patron saint of online retail, Amazona Primo, has been celebrated by shoppers around the world for around 365... days.

Yep, it's only the second annual Amazon Prime Day sale, but given the weight online retailer Amazon has in cultural stakes as well as its ridiculous market share of online sales, Prime Day's already taken on commercial holiday status.

Prime Day's USP is that it gives those of you who subscribe to Amazon's Prime service the perfect opportunity to laud fantastic exclusive deals over your inferior standard Amazon-user friends.

Of course, if you are one of those inferior Amazon standard users, you can sign up for a free Amazon Prime 30-day trial by following the link below. Not only will it elevate you to Prime status, it'll give you immediate access to all of the deals you're soon to read about.

- Sign up to Amazon Prime here

There's a lot to get through, so the DealCatcher won't be going in to his usual 'depth'. Be aware though, the deals are on very strict timers - if you're late to the party here you may have already missed out on some of the deals listed below.

Happy shopping!

 

20% off Duco's POLARIZED Sports Cycling Glasses
WAS £15.00 | NOW £12.00
DEAL ENDS AT 12.00pm

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51% off  SealSkinz Ventoux Classic gloves
WAS £32.50 | NOW £15.99
DEAL ENDS AT 12.25pm

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17% off Hollywood F1 Deluxe 3 Bike Car Rack
WAS £55.66 | NOW £46.00
DEAL ENDS AT 12.35pm

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13% off Mpow® Magneto Wireless Bluetooth Headphones 
WAS £14.99 | NOW £12.99
DEAL ENDS AT 2.30pm

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78% off KIPTOP's Novatek 96655 14MP 1080p Action Camera
WAS £140.00 | NOW £39.00
DEAL ENDS AT 2.40pm

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68% off LE's Rechargeable LED Bike Light Set
WAS £35.50 | NOW £11.19
DEAL ENDS AT 2.45pm

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Blusmart Bike Security Cable
DEAL STARTS AT 12.50pm

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BTR Hydration Pack
DEAL STARTS AT 2.05pm

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Elite Qubo Wireless Digital Trainer
DEAL STARTS AT 2.25pm

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Giro Men's Synthe Cycling Helmet
DEAL STARTS AT 4.25pm

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Muc-Off Dry Shower - 200 ml
DEAL STARTS AT 5.35pm

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Wahoo Blue SC Bike Speed and Cadence Sensor
DEAL STARTS AT 5.45pm

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Raleigh Mission Cycle Helmet
DEAL STARTS AT 6.25pm

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Airace Infinity Sport Steel Floor Pump
DEAL STARTS AT 6.25pm

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Tacx Booster Ultra High Power Folding Magnetic Trainer
DEAL STARTS AT 6.25pm

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Vittesse Sprint 21-Speed Alloy Racing Bike
DEAL STARTS AT 6.25pm

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Sigma Hiro and Speedster Bike Light Set
DEAL STARTS AT 6.25pm

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GoPro Accessories bundle
DEAL STARTS AT 7.25pm

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Tacx Galaxia Rollers
DEAL STARTS AT 7.25pm

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MAIGG Best Sports Water Bottle
DEAL STARTS AT 7.40pm

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Patarcle Booster Bike Pump
DEAL STARTS AT 7.45pm

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Elliot joined team road.cc bright eyed, bushy tailed, and straight out of university.

Raised in front of cathode ray tube screens bearing the images of Miguel Indurain and Lance Armstrong, Elliot's always had cycling in his veins.
His balance was found on a Y-framed mountain bike around South London suburbs in the 90s, while his first taste of freedom came when he claimed his father's Giant hybrid as his own at age 16.

When Elliot's not writing for road.cc about two-wheeled sustainable transportation, he's focussing on business sustainability and the challenges facing our planet in the years to come.