Outdoor social network operator Map My Tracks has announced the launch of OutFront, a new GPS-based iPhone app that claims to offer Formula One-style real-time performance telemetry for participants in cycling, running and other outdoor sports.
The company has also signed up with Cyclevox, the cycling-focused media and sponsorship consultancy, which will handle PR for OutFront in the cycling press and media, as well as helping the team at Tinderhouse, Map My Tracks’ parent company, develop “some exciting new ventures regarding the OutFront app and pro cycle racing.”
The OutFront application, which costs £1.79 and can be downloaded at the Apple app store, allows users to keep a log of their activities, benchmark their performance and share data with friends, family and coaches, and is described as “the easiest way to share your training with friends, stay motivated and explore thousands of nearby activities from other Map My Tracks users.”
In addition, it is claimed to go beyond “simple data logging by providing real-time performance analysis to users during their activity with the option to broadcast their activity online for others to follow as the action unfolds.”
Nick Tatt at Tinderhouse said: “I am very excited to be working with the guys at Cyclevox. Map My Tracks operates in all outdoor spheres, and cycling is fast-becoming a core part of our software and website interaction. The new OutFront app is also a very exciting venture for our business and to have a company such as Cyclevox on our side, in terms of PR and awareness campaigning, gives us added confidence.”
Simon joined road.cc as news editor in 2009 and is now the site’s community editor, acting as a link between the team producing the content and our readers. A law and languages graduate, published translator and former retail analyst, he has reported on issues as diverse as cycling-related court cases, anti-doping investigations, the latest developments in the bike industry and the sport’s biggest races. Now back in London full-time after 15 years living in Oxford and Cambridge, he loves cycling along the Thames but misses having his former riding buddy, Elodie the miniature schnauzer, in the basket in front of him.