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Do you pronounce it Thule or Thule?

Ok so I appreciate text is not the best way to discuss pronouciation, but we're gonna give it a go!

I've always pronouced Thule "thool", but in their marketing videos it's pronouced "toolay". 

Everyone I know says "thool" (well, everyone that discusses roof bars and bike racks...), but now that I know it should be "toolay" I feel I should say it properly, but also feel a bit of a numpty for saying it differently... 

I guess it's a bit of a Porsh/Porsh-a thing?

There's also Sram/Shram, Schwalbe/Schvalbe, Bont-rah-ger/Bont-ray-ger, Campag-yolo/Campanyolo etc

I guess my question is, once you know you've been saying a name wrong, do you start and say it the correct way, or continue the way everyone around you does?

If you're new please join in and if you have questions pop them below and the forum regulars will answer as best we can.

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