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drewjohn-peel
drew%26john-peel (Image Credit: Farrelly Atkinson)

From a puppy printed logo to half of the UK market share: How Muddy Fox brought mountain biking to the British masses

While the evolution of American mountain biking is etched in Californian dust and myth, at just about the same time, in the mud of old Blighty, a whole home-brewed Brit MTB scene was also rising fast. This is the tale of Muddy Fox
  • by Liam Mercer
UPDATED Sun, Jan 11, 2026 12:33

First Published: Dec 15, 2025

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  • Biking, fox, mountain, muddy, UK
Liam Mercer
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off.road.cc’s Managing Editor, Liam, is all about everything off-road cycling. Whether it’s riding enduro e-mountain bikes as quickly as his skills would allow, or more chilled gravel expeditions, if it’s on two wheels and on dirt, he’s happy. While he loves an aggressive trail mountain bike, he has a penchant for anything steel or with exotic frame materials. When not riding bikes, he’s tinkering with them to learn the ins and outs of what makes everything tick. He’s been contributing to the site for over six years now, and has worked his way up from freelancer to Staff Writer and Tech Editor to where he finds himself today, with hundreds of reviews of mountain and gravel bikes, and all kinds of parts and accessories under his belt.

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Latest Comments

lesterama 12 minutes ago

"I promise to make sure that I am seen..." Good luck with that. Hi viz doesn't work for stupid and inobservant, as we all know.

in: “Make everyone else visible so drivers can be dangerous”: Road safety authority’s “insane” hi-vis campaign criticised for “forcing industry level PPE” on children cycling to school + more on the live blog
mdavidford 12 minutes ago

[Stupid comment editor - ignoring line breaks :o( ]

in: “Make everyone else visible so drivers can be dangerous”: Road safety authority’s “insane” hi-vis campaign criticised for “forcing industry level PPE” on children cycling to school + more on the live blog
Paul J 13 minutes ago

And it's not just the RSA, most Irish motorists believe that if they are barrelling down country roads, in the dark, in the lashing rain, travelling much faster than they can stop in the distance they can see, that if they encounter a pedestrian and only just miss that pedestrian, then it was _the pedestrian's fault_ the driver didn't see them in time cause they weren't wearing high viz. Just check out the number of comments in this insane reddit post backing the bonkers driving of the OP: https://www.reddit.com/r/ireland/comments/1r7xczz/venting/ Shite driving and victim blaming is utterly normalised now.

in: “Make everyone else visible so drivers can be dangerous”: Road safety authority’s “insane” hi-vis campaign criticised for “forcing industry level PPE” on children cycling to school + more on the live blog
mdavidford 13 minutes ago

Whenever I drive my overlarge car I'll make sure I know where people are And make it all the way safely home By putting away my goddamn phone!

in: “Make everyone else visible so drivers can be dangerous”: Road safety authority’s “insane” hi-vis campaign criticised for “forcing industry level PPE” on children cycling to school + more on the live blog
Paul J 18 minutes ago

The RSA is _obsessed_ with hiviz. They regularly have campaigns giving out hiviz to pedestrians, to school kids. I am convinced someone high up in the RSA is very good buddies with a hiviz vendor, and is funneling the government money to them in return for kick-backs. Only way to explain the insane level of obsession RSA has with neon-yellow plastic.

in: “Make everyone else visible so drivers can be dangerous”: Road safety authority’s “insane” hi-vis campaign criticised for “forcing industry level PPE” on children cycling to school + more on the live blog
james-o 30 minutes ago

"According to the Hi Glo Silver Pledge, children in Ireland’s schools sign up to the following (not legally binding, I assume) agreement: “When I walk or cycle, night or day, after school or when I go to play, I promise to make sure that I am seen, in reflective clothing that is bright orange, yellow, or green.”" This is actually quite dark. How about, "When I drive I'll use my lights, 'cos unlike the dim drivers I'm quite bright, I look out for others because I should and, erm, the end."

in: “Make everyone else visible so drivers can be dangerous”: Road safety authority’s “insane” hi-vis campaign criticised for “forcing industry level PPE” on children cycling to school + more on the live blog
mitsky 40 minutes ago

This clip on Cycling Mikey's channel states: "The public made 150,000 video allegations across England and Wales in the last year, and most were prosecuted/ 2/3rds from drivers with dashcams, and 1/3rd from cyclists and pedestrians." https://youtu.be/rjnAiHOuIx8?t=113

in: Police receive record number of camera submissions in 2025… most of them from cyclists (again)
Samtheeagle 40 minutes ago

In the world of work life Health and Safety the Hierarchy of Risk Management Prioritises Elimination, Substitution, Engineering Controls, Admin Controls, PPE - PPE is the Least Effective. An Engineering Control would be something built into vehicles that prevent driving when the driver is drunk/drugged up, on the phone, driving too fast, or slow it when approaching a vulnerable road user etc. But moto-normativity leads us to wrap up the non-drivers in brightly coloured clothing and make it illegal for them to go outside if not.

in: “Make everyone else visible so drivers can be dangerous”: Road safety authority’s “insane” hi-vis campaign criticised for “forcing industry level PPE” on children cycling to school + more on the live blog
mitsky 41 minutes ago

Per yesterday's piece about report submissions to the police... This clip on Cycling Mikey's channel states: "The public made 150,000 video allegations across England and Wales in the last year, and most were prosecuted/ 2/3rds from drivers with dashcams, and 1/3rd from cyclists and pedestrians." https://youtu.be/rjnAiHOuIx8?t=113

in: “Make everyone else visible so drivers can be dangerous”: Road safety authority’s “insane” hi-vis campaign criticised for “forcing industry level PPE” on children cycling to school + more on the live blog
mdavidford 50 minutes ago

When they're not simply using the terms interchangeably, most sources seem to consider the [publicity] 'caravan' to be a subset of the 'convoy', which starts with the police riders ahead of it. A couple even consider there to be multiple 'caravans' within the 'convoy' (the publicity caravan, a caravan of race-related vehicles ahead of the race, another caravan of race-related vehicles behind the race). Given that the words are roughly interchangeable in English ('convoy' just having a slightly more 'organised' connotation to it), plus the element of translation across languages, it's perhaps not surprising if there's no hard and fast rule about how they're applied.

in: “A very sad moment”: Two killed and six injured as driver of race vehicle veers off road into crowd at Tour of Rwanda
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