Simon_MacMichael

Simon joined road.cc as news editor in 2009 and is now the site’s community editor, acting as a link between the team producing the content and our readers. A law and languages graduate, published translator and former retail analyst, he has reported on issues as diverse as cycling-related court cases, anti-doping investigations, the latest developments in the bike industry and the sport’s biggest races. Now back in London full-time after 15 years living in Oxford and Cambridge, he loves cycling along the Thames but misses having his former riding buddy, Elodie the miniature schnauzer, in the basket in front of him.

Peloton defends Christmas advert – but with reaction to “male fantasy” spot knocking $1bn off company value, has the damage already been done?

Fallout from seasonal slot has certainly slimmed down indoor bike brand’s share price

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When ads backfire – what went wrong with THAT Peloton spot?

Indoor bike brand's Christmas campaign got the internet buzzing - but not in the way it planned

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