First of all Red went yellow, and now it’s turning black; SRAM are launching a new edition of their top line groupset that’ll be available from next month.
The brake callipers are black, for example, as is the rear mech body, and the chainset comes with black anodized chainrings. Essentially, SRAM have given most of the silver bits of the standard version a black finish. The changes are all cosmetic; features and function remain unaltered.
The yellow Limited Tour Edition of SRAM Red has just gone on general release, which is basically black with yellow graphics – this is starting to get quite complicated. It was first used in last year’s Tour de France by the SRAM-sponsored previous winners of the race, and then by subsequent SRAM-equipped yellow jersey wearers. The new black version is very similar, but you get standard graphics instead of yellow.
Many of the WorldTour teams, including Garmin-Cervélo, Saxo Bank Sungard and Liquigas-Cannondale, will be competing with the Black version over the 2011 race season.
So, there you go; it turns out that black is the new Red. Confused? You should be.
Prices have yet to be announced.






11 thoughts on “SRAM Red turns black”
What next, pink?
What next, pink?
purple?
pink?
green?
👿 purple?
X( pink?
:& green?
Could they make the logo on
Could they make the logo on the shift lever any bigger?
I read somewhere that the big
I read somewhere that the big logos are for the pros – it shows up well in head on photographs.
Similar to the (supposed) reason Shimano stuck with external gear cabling for so long; you could easily tell a rider was using Shimano, not Campagnolo in a sprint finish.
Rob
For gods sake, why not just
For gods sake, why not just go the whole hog and call this new edition the ‘Campag rip-off’ model?
I really don’t see the point
I really don’t see the point of this. Instead of wasting time painting their top end gruppo in different colours, perhaps they would be better served designing something to take on the electronic offerings from Shimano & Campag?
Velo Rapide wrote:I really
Why…….? 😕
Are SRAM components made in
:/ Are SRAM components made in Taiwan?
Hydraulic shifting and
Hydraulic shifting and braking, please.
to be honest, the sram kit at
to be honest, the sram kit at expo 2011 was a little underwhelming. As others have said, its a bit half hearted to offer no fundamental changes other than branding and marketing – the yellow stuff made sense to a degree and it tied in with the tour but sram need to make bigger changes to really get people to choose it over other brands in my opinion.
by the way, I ran sram on one of my old bikes along with some sram s80 wheels – liked them and Id like others to but I think they need to do more to convince those with a loyalty to one of the more traditional brands.
why did they call it red if
why did they call it red if they were gonna have it in a load of diffrent colours? Apparantley bikes are brought with the eyes but I think actually making the mechanics better, rather than fussing on with paint would sell more :/