High-end cycle clothing firm Rapha saw turnover leap by 37 per cent to nearly £39 million in the year to February 2015, though investment in the business and a move to larger premises hit the bottom line with pre-tax profits falling 16.5 per cent to £507,888.
Besides moving from Kentish Town, where it was founded 10 years ago, to King’s Cross, the company has also upgraded its IT system and is eyeing growth in the lucrative US market, reports The Times.
Founder and CEO Simon Mottram told the newspaper [£]: “We have made a huge investment over the past two years.
“US expansion has been a focus for us over the past year, it is the world’s biggest cycling market and so many cyclists there still need to be turned on to Rapha.”
The brand is continuing to expand its Rapha Cycle Club café-cum-shop concept including a second one in London, opening in Spitalfields in November, one if a number of initiatives that should ensure continued sales growth in 2015.
The year saw Rapha celebrate Chris Froome’s Tour de France win by producing a special black-and-yellow kit for Team Sky for the final day, and it was also involved in Sir Bradley Wiggins successful Hour record attempt.
– Rapha unveils special Team Sky outfit for Tour de France final stage
– Sir Bradley Wiggins smashes the UCI Hour Record
Recently the brand unveiled the Rapha + Liberty collaboration with the London department store for a women’s clothing range, accompanied by two bikes made by Donhou.
– Donhou creates Rapha + Liberty steel road bike and town bike with special paint jobs
It has also launched its RCC members’ club, costing £200 a year, which attracted a huge response with 3,000 people signing up.
“We didn’t know if the price was too low or too high,” Mottram said. “It’s very hard to sense-check that kind of pricing.”
Given the response, the cost doesn’t seem to have been viewed as excessive by those who signed up.
“We had to close membership for this year and we have this amazing backlog of people who want to join.”
Granary Square at King’s Cross meanwhile, just a few hundred yards from Rapha’s new HQ, will host the third and final round of this year’s Rapha Super Cross Series, taking place on Sunday 14 November.

13 thoughts on “Rapha grows sales to nearly £40 million… but profits fall 16.5 per cent”
Rapha receive quite a bit of
Rapha receive quite a bit of stick over marketing and pricing, but it is great to see a British company succeed.
Shame that they are pulling
Shame that they are pulling from all independant retailers (at least in US), meaning theywil sell online or via their own stores.
“London-based compnay”
“London-based compnay”
Is a Compnay like a hipster thing?
The RCC is worth £600k in
The RCC is worth £600k in revenue, that blows my mind
tommyjz wrote:
but also provides at least 16 more full-time jobs….
themartincox wrote:
That is indeed a really good thing, I also think its good for cycling
I personally dont see the apeal over a traditional club
It’s a shame they can’t use
It’s a shame they can’t use more British manufacturers.
I still love the few items of Rapha clothing I own.
RCC makes Road.cc membership
RCC makes Road.cc membership seem like a bargain.
Good old Rapha, putting the elitism in cycling.
Danger Dicko wrote:
Er, road.cc membership IS a bargain! Hell, for less than £15, what else do you want?
You can’t please all the people all of the time eh….! 😉
Danger Dicko wrote:
British company doing well, you can’t please some people.
I think I will avoid the
I think I will avoid the ‘café-cum-shop’s’
It must be those razor thin
It must be those razor thin margins they’re operating on.
Rapha were on a big
Rapha were on a big recruitment drive recently with some nice looking posts available. So yeh some of their products are expensive but in general so is a lot of well fitting cycling clothing. The profit margins must be huge hence the reason so many new clothing companies are popping up. It’s good to see an industry boom like this and something that should be celebrated rather than criticised. I wonder how long it will be before Rapha becomes a takeover target?