Police are investigating after a helmet cam-equipped cyclist spotted a driver in Edinburgh eating a bowl of cereal, complete with milk, while driving at over 30mph.

YouTube user Raging Bike posted the footage after a ‘WTF’ moment as the driver passed him on a busy Edinburgh street. He caught up at the next lights and captured the driver on camera putting his cereal bowl aside.

Commenting on the clip, Raging Bike wrote: “I guess if you are hungry then why not eat a bowl of cereal as you drive.

“How did he do this? He must have planned to exit his house, climb into the car (no hands?) with a bowl of cereal and milk….who does that???”

A spokesman for the AA told Metro: “It’s pretty stupid. It’s unbelievable really.

“For some people their car, in a way becomes their home, and they behave in such a way that they would in their house.”

Police Scotland said an enquiry has been launched into the incident.

“We will review this footage and conduct an enquiry to identify the driver,” a spokesman said.

“Motorists are reminded to ensure they are in full control of their vehicle when driving and should not engage in any activities that can cause distraction or result in a loss of control.

“Anyone found driving inappropriately would be dealt with accordingly.”