Upon the release of its M2S and M2 motors, which knock out up to 1,500W at peak power, many questions have been raised about Avinox’s pursuit of ultimate power. But the brand has published a statement intending to justify its approach, claiming that ‘power is not about excess, but about possibility’.
In its statement, Avinox suggests that power is misunderstood and that a motor that puts out more power rightfully raises concerns about safety, trail impact, and component wear. However, the e-bike motor powerhouse reckons that instead, it can help riders climb steeper terrain and ride trails that may otherwise be out of reach on lower-powered alternatives. And, it’s not wrong.
Avinox does clearly state the definition of a motor’s power, citing that it’s “the force that helps riders accelerate, especially at low speeds and in demanding situations.” The brand also reinforces its motor’s legality, “Avinox systems comply fully with all applicable speed regulations, and we strongly support the implementation and enforcement of speed limits. That means our high power output is not designed to make riders go faster than allowed. It is designed to make difficult terrain more manageable.”
The statement also mentions how all bikes gather speed when descending, and that’s where the ‘safety challenge’ in modulating speed really lies. Instead, “Avinox focuses on delivering power precisely when it is needed.”
Throughout its writing, Avinox moves on to say how power makes mountain biking more accessible to more riders, suggesting that greater assistance can help riders summit more climbs, ride further, recover from mistakes, and “explore more challenging trails.” It then says that additional power can help heavier riders, those with disabilities, and those who ride cargo bikes around, claiming that “higher power can be considered essential, rather than a luxury.”
But perhaps the most important point that Avinox raises is that it thinks that higher power output doesn’t threaten the industry. The brand says, “Some argue that offering more powerful motors could invite regulatory scrutiny or harm the industry. We believe that view oversimplifies a much more nuanced issue. Avinox supports responsible regulation and strict compliance with all applicable laws. At the same time, we believe innovation should not be constrained by arbitrary power limits that lack a clearly explained basis.
The industry benefits when manufacturers focus on solving real rider challenges and respecting the diverse needs of users. Progress should be guided by safety, performance, and accessibility, not by assumptions that more power is inherently problematic.”
Have we reached a point where e-bikes of all kinds are producing more power, or are higher power figures the future for e-mountain biking? Do you agree with Avinox’s approach? Let us know what you think in the comments
