Swytch has blamed global shipping delays and supply chain pressures for a delay in deliveries, as reports of a “rescue plan” backed by investors have emerged. 

The company, which sells kits that allow cyclists to convert bicycles into e-bikes, has faced mounting customer criticism over long waits, limited communication, and an unhelpful AI chatbot. 

The firm has confirmed it is working on a “rescue plan” after Cycling Electric reported that investors Green Angel Ventures and convertible loan note holders have proposed a discounted rights issue.

This will allow shareholders to buy extra shares at a reduced price, with documents suggesting the company needs to raise a minimum of £750,000, largely from existing investors. 

On Swytch’s Trustpilot page, many customers have posted negative reviews, citing long delivery times and a lack of updates. 

There are also frustrations that Swytch launched a limited 100-unit Black Friday sale offering discounted kits, whilst customers are still waiting for their orders. 

Main Swytch Go components.JPG
Main Swytch Go components (Image Credit: Richard Peace)

Gareth Billett reviewed, “They insult existing customers that have been waiting months by still sending out largely discounted offers for new customers. 

“Waited months for the kit with continuously moving delivery dates. Customer service is AI-driven. Company will probably die a death soon or get sued into oblivion.” 

Gary Keese said: “ I have had 2 other Swytch e-bikes for several years. I had no problems with the product or the company then, but now is a completely different story. 

“Switch is still heavily promoting their kits, soliciting orders, and taking people’s money. I don’t think anyone should order from Swytch at this point.” 

Swytch MAX+ ebike converion kit - fitted
Swytch MAX+ ebike converion kit - fitted (Image Credit: ebiketips)

A spokesperson for Swytch has said: “Extended global shipping times and supply chain pressures have contributed to delays in customer deliveries. 

“A newly arrived shipping container is due to reach Swytch’s Distribution Centre next week, enabling fulfilment of approximately 2,000 outstanding units in November, and these customers will be notified with tracking information in the coming weeks. 

“All MAX PLUS and MAX PLUSPLUS orders originally promised for August or earlier will be completed during November, with deliveries of the GO range to commence from December onwards.”

The company said further shipments are scheduled for December and February, with customers receiving real-time tracking updates and notifications. 

Records from Companies House show recent changes in Swytch’s directors and share capital. According to documents seen by Cycling Electric, the company has struggled with overdue supplier payments and a decline in U.S. sales, partly linked to Donald Trump’s tariff policies. 

They also have convertible loan notes, which are debt instruments that can be turned into shares, which are due to mature at the end of 2025. 

As part of its rescue plan, the firm intends to delay repayment of the loan notes by two years, until December 2027, and reduce interest from 15% to 9%. Suppliers will also have the option to convert debt into equity. 

Swytch e-bike conversion kit
Swytch e-bike conversion kit (Image Credit: Swytch)

They say they have reduced their workforce from 24 to 15 employees and are searching for a new CEO, with three candidates under consideration. 

The spokesperson added: “Swytch recognises that delivery times during 2025 have fallen short of expectations and apologises for the frustration caused. 

“The company is taking firm steps to restore service levels and customer confidence, including finalising a funding round with existing investors to accelerate fulfilment and move towards an in-stock delivery model. We hope to announce the status of this development in the coming days.”