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New UK firm offering a range of good-looking tees and prints just in time for Christmas...

You can never have too many people making nice cycling-related t-shirts and posters and stuff. So on that note we'd like to welcome Vélolove to the fold.

"Vélolove.cc are a young UK based cycle culture company producing cool cycle themed t-shirts, prints and gifts. A brand owned by cyclists. designed by cyclists and which exists exclusively for cyclists and cycling fans," they told us. And while one man's cool is another man's meh, we haven't found anyone that doesn't like this stuff so far: simple, catchy, bold designs. They look good.

Launched by design duo Maxine Hullock & Cameron Smith, Vélolove is in its infancy but the signs look good. "A t-shirt is more than just a cool item of clothing, its an expression of who you are and what you love," Cameron says of their initial designs.  "Cycling is fun, so Vélolove’s designs are bold, colourful and playful." The shirts are printed in the UK on stock manufactured to Fair Wear (www.fairwear.org) ethical standards, and they also major on efficient and resuable packaging.

Available online and in select cycle stores Vélolove tees are presented in tissue, but for those looking to buy for a friend or loved one Vélolove also offer a gift wrapped tube option - "a perfect gift for the discerning cyclist or cycling fan," we're told. Certainly there's some Christmas lists being amended round here even as we speak.

www.velolove.cc

Dave is a founding father of road.cc and responsible for kicking the server when it breaks. In a previous life he was a graphic designer but he's also a three-time Mountain Bike Bog Snorkelling world champion, and remains unbeaten through the bog. Dave rides all sorts of bikes but tends to prefer metal ones. He's getting old is why.