They love cyclists in northern Europe and nowhere more so than Germany where a Berlin brothel is showing its love in the only way it can by offering cyclists a discount.
In a recession-busting move aimed at targeting a new market and boosting its green credentials, customers turning up to the "Maison d'envie" brothel by bike will get a €5 discount on the normal €70 fee – the offer also applies if you get there by public transport too.
Prostitution is legal in Germany where 200,000 prostitutes and those working in registered brothels have the same labour rights as any other workers.
"The recession has hit our industry hard," brothel owner Thomas Goetz told the Reuters news agency.
"Obviously we hope that the discount will attract more people," he added. "It's good for business, it's good for the environment -- and it's good for the girls."
According to Mr Goetz the offer is working too with around 3-5 new customers per day coming in to take advantage of the discount. The offer has also had an unexpected green bonus too helping to ease parking and congestion problems in the neighbourhood.
Plucked from the obscurity of his London commute back in the mid-Nineties to live in Bath and edit bike mags our man made the jump to the interweb back in 2006 as launch editor of a large cycling website somewhat confusingly named after a piece of navigational equipment. He came up with the idea for road.cc mainly to avoid being told what to do… Oh dear, issues there then. Tony tries to ride his bike every day and if he doesn't he gets grumpy, he likes carbon, but owns steel, and wants titanium. When not on his bike or eating cake Tony spends his time looking for new ways to annoy the road.cc team. He's remarkably good at it.