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Bike and accessory sales soar while club membership hits new levels

Just as Lance Armstrong’s Tour successes helped popularize cycling in his homeland, Cadel Evans’ triumph in the event has seen an upsurge of interest in Australia.

The Age reports on how the “Cadel effect” has seen demand for bikes and accessories hit new heights Down Under, while cycling clubs have experienced a huge spike in membership applications.

As for BMC branded bikes and kit, it's boom time. The country’s distributor, Echelon Sports, has sold out of Cadel Tour-replica hats, jerseys and caps while 14 of the 15 yellow limited edition Tour-winning replica BMC bikes bound for the Australian market have been pre-sold at a cost of around AU$18,000 or £11,500 each.

BMC Australia brand manager Rob Rixon said that in the three weeks after Evans’ Tour win, more BMC bikes were sold in the country than had been in the preceding  three months.

In Evans’ home state of Victoria, club memberships had risen by 300 per cent to 8000 since 2007, the year in which he finished second in the Tour, according to Cycling Victoria general manager Kipp Kaufmann.

At local level, Rob Monteath, Secretary for the Blackburn Cycling Club in the eastern suburbs of Melbourne told The Age that since Evans' win 20 new members have signed up, most of them in their early to mid teens. '

"They say they had been watching the Tour de France and they have been thinking about it for a while, but this has made them decide it is what they want to do,'' he said.
 

7 comments

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brylonscamel [21 posts] 4 years ago
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We demand figures on the "Cav effect"

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rob2jim [12 posts] 4 years ago
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I would expect figures on the Cav effect to show an increase in stolen bike numbers given the state of our youth culture. Take up is likely to be mamils or certainly men in their late twenties / early thirties.

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andrew miners [46 posts] 4 years ago
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VERY TRUE IN THE UK IT HARDLY SEEMS TO CAUSE A RIPPLE UNLESS ITS FOOTBALL OF COURSE HARUMPH!!!!  7

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DanGot [27 posts] 4 years ago
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it would take a murder of P Sarkozy in Paris by Cav to get any Cav effect in the UK. Sad  2

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MikeMellor [7 posts] 4 years ago
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What effect will Cav have on SKY viewing figures...  44

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Gavin667 [14 posts] 4 years ago
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There can't be a Cav effect the daily mail will never allow it.

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WolfieSmith [1246 posts] 4 years ago
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But they did ask Cav on Breakfast TV whether he rode his bike 'down the shops' so the media attitude to silly old cycling is part of the problem. Kicking a pigskin around is 'sport'. Riding a bike is something losers with no cars do surely?