British Cycling trials £2.99 subscription to watch cyclocross national championships on YouTube… and claims paywall part of “dynamic new approach” to “inspire new fans and deepen engagement”
British Cycling is trialling a £2.99 subscription for fans to watch this weekend’s Lloyds National Cyclo-cross Championships on YouTube. With British cycling fans rolling their eyes at the prospect of another subscription to watch racing, the governing body has claimed the paywall is part of a “dynamic new approach to domestic sports coverage, to reach and inspire new fans and … Read more