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Will Butler-Adams

Brompton Ashford proposed factory (picture credit Hollaway Studios) 01.jpg

Brompton’s new £100m car-free bike factory remains on hold until “meaningful recovery in market conditions”

Folding bike brand insists it is committed to "exciting and inspiring prospect" of new factory in Kent, but local politician brands delay "disappointing" and questions if "other firms may be interested" in the site

Tue, Jan 27, 2026 12:14
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2025 Brompton C Line

Brompton boss calls Trump tariffs “naive”, suggests bike brand likely to raise US prices “between 5 and 10%”

Folding bicycle manufacturer has seen profits plummet by 99%, its CEO predicting things would "not get better" this year

Tue, Apr 22, 2025 09:34
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Brompton CEO warns chancellor about removing tariffs on Chinese bikes (road.cc/HM Treasury)

Brompton CEO warns chancellor removing tariffs on Chinese bikes could “kill” folding bicycle brand

Profits at Brompton plummeted by over 99% in 2024, the bike brand's chief now warning that removing tariffs would flood the UK market with "sophisticated, well-organised and well-resourced" Chinese competitors

Tue, Jan 14, 2025 12:26
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2023 Brompton C Line Explore – riding 3.jpg

“The bike industry will not get better this year”: Brompton profits nosedive by over 99% amid “really sad state of affairs”

The folding bike brand’s profits fell from £10.6m in 2023 to just £4,602 last year, as total bike sales dropped by almost 7,000 and operating costs increased

Thu, Jan 02, 2025 16:32
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Cyclists in London brompton and lime hire bike – copyright Simon MacMichael

“This winter we will see more businesses go bust for sure”: Brompton boss warns bike industry woes not over yet

Will Butler-Adams said manufacturers and retailers remain at risk, the folding bike brand bucking the industry trend and posting profits up a third in its most recent financial report

Fri, Jul 12, 2024 14:43
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Sutton railway station e-bike fire April 2024

Brompton boss urges crackdown on “poor quality” e-bike batteries before public perception “snowballs into a world of fear”

"We've got poor quality stuff coming into the UK and if we're not careful, that will affect the whole momentum of light electric vehicle transport, which would be an absolute chronic shame"

Sun, Apr 14, 2024 09:05
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2023 Brompton C Line Explore – riding 4.jpg

Brompton confirms £19 million investment in first equity capital raise for 35 years

CEO Will Butler-Adams cited the "need to move faster" with "the impact of climate change being felt by us all" and the greatest carbon emissions coming from cities

Tue, May 16, 2023 15:44
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brompton-riding-2.jpg

Brompton boss frustrated to be fighting “war of attrition” against rip-off rivals

"The moment you finally put it on the market, all of that innovation, all of that risk, someone comes along and says 'oh, thanks for telling me how to do it, I'm just going to rip you off'."

Wed, Mar 01, 2023 16:41
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2022 Brompton P Line Urban Storm Grey – High – riding 4v2.jpg

Brompton CEO bemoans “bloody Brexit” for ongoing problems within bike industry

Speaking at length, Will Butler-Adams also commented on urban mobility, saying "it's not sensible to carry a human five miles in a two-tonne metal box"

Tue, Feb 14, 2023 15:49
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Brompton C Line Explore

Check out Brompton’s P Line super-commuter – lightweight, fast and easy to carry

If you want a portable bike for convenient commuting, this is right up there with the very best

Tue, Aug 23, 2022 20:45
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