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The most obscure sponsors of the pro cycling peloton April 2025

The most obscure sponsors of the pro cycling peloton — from crypto to state-backed funding, we dive deeper into some of cycling’s more peculiar patrons

From Tadej Pogačar's world champ's kit advertising a mysterious AI start-up with 14 Instagram followers, to Scandinavian service stations and breeding tubes for cows — the glamorous world of professional cycling will take money from just about anywhere

Sun, Apr 27, 2025 11:00
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2025 Ridley Noah Fast aero road bike Uno-X

“Pushing the limits of UCI regulations”: Ridley officially unveils new Noah Fast aero road bike claiming 8.5 watts of speed savings

The new Noah Fast confirms leaked images we saw in November that revealed a TT bike-inspired front end, new integrated handlebars and 34mm tyre clearance. Complete builds starting at £7,999, and the bike also features a Universal Derailleur Hanger

Thu, Jan 16, 2025 09:47
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2024 Ridley aero bike spotted @cyclingspy

Is Ridley set to launch a radical new aero bike? Pro riders spotted undergoing bike fits on mystery frameset

Uno-X riders have been spotted on what appears to be a new and unconventional Ridley Noah Fast road bike

Mon, Nov 04, 2024 17:30
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Johannes Kulset descending – footage via Johannes Kulset on X/Twitter

“I know the rules”: Cyclist disqualified from Tour of Slovenia for deploying ‘super tuck’ position demands apology from UCI because he wasn’t touching top tube or using arms and chest for support

Johannes Kulset of Uno-X Mobility claimed none of the video evidence supports his disqualification. Reactions on social media have been mixed

Sat, Jun 15, 2024 12:36
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