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Rapha's 'Remembrance' Day
Rapha, bastion of long remembered battles fought on the roads of Flanders and the like sent me an email promoting a '11.11' 30% off sale.
To me and many others, '11.11' [or 11th November] is this year particularly poignant as it signifies 100 years since the signing of the Armistice Treaty ending WW1. 100 years since the carnage of the Western Front was brought to an end.
Instead, Rapha elects to pump up the Jack Ma led Chinese '11.11' Singles Day e-commerce shopping extravaganza. Guanggun Jie!!
Now, I get Rapha Cycling 'folklore' and them promoting their historical pretence. It's a bit of fun and I have long been a serial buyer because of the quality of the kit. But, the blind greed in pursuing e-commerce profits on a day which is special to so many stuns me. I cannot imagine that Rapha founder, Simon Mottram, would have permitted this to occur in the days before the Walmart heirs corporate buyout.
Tomorrow, I'll be wearing my poppy.
If you're new please join in and if you have questions pop them below and the forum regulars will answer as best we can.
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- Barraob1 4 hours 48 min ago
"The cyber truck of brifters" so a vanity project designed by an idiot for sycophants
- Smoggysteve 7 hours 19 min ago
If a chain comes off and gets stuck. That has absolutely zero to do with the frame. ...
- lesterama 7 hours 50 min ago
Just don't turn up at road races expecting to ride it.
- Richbeck 8 hours 8 min ago
Take a look at spa cycles - plenty of choice and options.
- anke2 9 hours 44 min ago
Just for a perspective:...
- brooksby 10 hours 6 min ago
Asking the Bristol Post to do actual journalism? Ha! That's a good one!
- mdavidford 14 hours 41 min ago
They were handed the victory on a Platea?
- chrisonabike 15 hours 20 min ago
I think the former is a fair summary. What's available guides buyers' choices BUT the common choices are reflected by the market here **....
- Dadams7378 16 hours 15 min ago
I'm not sure I agree they are 'promoting' this. It is a review, so unless you're suggesting the reviewer is biased towards Fizik, then it isn't a...
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9 comments
If this is true, you obviously just received an email intended for the Chinese market who don't give a hoot about Armistice day.
Its quite amusing to witness people find new and exciting ways to be outraged.
I should point out I work for a major website localised for hundreds of countries around the world. Different areas (continents etc) have dedicated teams around the world to 'personalise' the website for each country. Its perfectly possible this is what happened here. Why would people in china etc care about something that has nothing to do with them? There are no doubt hundreds of similar events around the world we don't know about.
No email me for me either and nary a whisper of said offer on the site.
Care to post up a screen print of said mail?
Ps. I did get an email from Dutch? Retailer Mantel promoting their 'singles day' offers - had no idea what they were on about tbh
Yeah I didn't get the email either and just checked the site, no mention of it there
Wish emailed me a "Celebrate 11.11 day" email this morning. I have never bought anything from Wish, and never registered with them, so was surprised to start getting emai lfrom them, and this just confirms my intention never to buy anything from them.
I am aware that 11/11 doesn't have the same resonance elsewhere in the world as it does in the UK, but it is pretty tone deaf all the same, given that my email address is a .co.uk one.
I'm on Rapha's mailing list and didn't get this. I imagine that, like many brands, they run campaigns specific to different territories and in your case there's been an unfortunate crossover.
Probably correct, thanks. One less expat customer.
That is seriously disrespectful.
If I were a MAGA type person, my Rapha kit would be in a YouTube clip of it going on a bonfire right now. ( I'm not, and I don't own any, so it won't)