Strava Premium Upgrade

I tried premium as a free 30day trial, then didnt bother to cancel, so I have retained the premium. 

Given that I use a Garmin 500 (outdated now, I know) I feel I may be missing out on some of the features, that being said I like bits of extra inof I do get and the idea that I am supporting the developers. 

If you want to analyse your data further you could always take a look at http://www.veloviewer.com cuts your data from Strava into so many different ways etc. Available free but you can also donate to help support the guy who writes all the code.

I've just upgraded for the month to see what its like. £4 a month is less than the cost of the bottle of wine that I now won't be drinking!

Let's see your demand curve Colin.

eg.
£36 x 1m subs = £36m rev
£24 x 1.5m subs = £36m rev

Reducing the price by a third would require a 50% boost in subscribers to be tangible. Plus the extra cost of handling 50% more payments. Bit of a gamble.

If someone isn't interest at £3 pcm I don't see that they would be at £2. Everyone wants more for free.

It's a good point. Why don't they lower the price point? Surely it doesn't cost them any more to run with more subscribers at £24 per year? And would bring more revenue

I have been riding for longer than I can remember, no speedo then speedo no cadence then cadence no heart rate then heart rate and I can say that I could not ride without them, certainly when training starts proper. I have not felt the urge to get strava ever, until over the last couple of days I have seen some great offers in the sale, but spotting this post has now knocked that on the head. You will find over time the cost will go up why the free access stuff will reduce, so my advice is if you want strava then I would take the £3 because it will end up £10 a month with no free access other than to see your route... Mark my words. I have been involved in that kind of marketing/sales.

I love Strava and am happy to pay for the Premium. I agree that the features are minimal (I like the leaderboard age selection and suffer scores but that's about it). I mainly decided to go Premium to support the site; it really is very few pennies spent compared to other bike related purchases, etc.

I'm 66 years old, a relative newbie not a competitive cyclist, so I'm never near the top of the leaderboard.

However, I'd like to know how I compare against other o/65s which I'd get with Premium, but I'm not so interested that I'd pay £3 a month.

Don't forget free access to Sufferfest videos.

I can't see much on Premium Strava that I can't already get for free via the Garmin Connect website. I'm surprised that they can't think of enough goodies to make Premium attractive.

I wouldn't feel too guilty about not paying (directly) for your use of the site. It's the owners' job to work out how best to monetise their enterprise before they eventually sell it for a few $M's.

I pay solely because I love the service and want to support the developers. That said, I've often found it hard to see the benefits. Recently they added the function to download rides as GPX files for use with a garmin - this is a pretty neat way to try out your friends routes. Aside from this the free version does 95% of the premium offering. Also, you can pay monthly if you sign up on the smartphone app - I imagine the site probably offers the same option?

If you're using something like a garmin 800, with the cadence and heart rate monitor then I think you'll get the full benefit. Otherwise I'd stick to the free site!