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Frog

2023 Frog 61 Riding 2.JPG

Mike Ashley’s Frasers Group swoops to buy Frog Bikes, as embattled children’s bike brand joins growing Sports Direct and Evans Cycles empire

Frog Bikes went into administration in February following what the company’s owners described as “a series of significant challenges”, including the impact of Brexit

Thu, Apr 30, 2026 11:59
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Frog 47 green 1

Redundancies at Frog Bikes after popular children’s bike brand files to appoint administrators

The job losses suggest the company has yet to find new ownership

Wed, Feb 25, 2026 10:57
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Frog 47 green 1

Frog Bikes files to appoint administrators amid “series of significant challenges”

Popular children's bike brand insists "all parties are committed to securing a positive outcome for the business" and remain hopeful of attracting investment

Tue, Feb 10, 2026 11:03
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2023 Frog 61 Riding 2.JPG

“We would have liked to see more going towards cycling”: Frog Bikes co-founder disappointed by little “encouraging kids to cycle” in budget

Jeremy Hunt's budget, including the freeze on fuel duty, was criticised by a leading think tank and Cycling UK, the IPPR saying it is "just tinkering around the edges" of necessary transport changes

Sat, Mar 09, 2024 13:04
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2023 Frog Tadpole balance bike.jpg

Frog Tadpole balance bike

A very good balance bike with nice kid-specific elements – but this high quality comes at a price

£260.00
Sat, Aug 05, 2023 14:45
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Frog 61

Frog 61

Awesome kid-friendly geometry and components paired to a high-quality frameset – it's a really fun ride

£515.00
Sat, Jun 10, 2023 14:45
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Frog 47

Ongoing Brexit “friction” blamed as Frog Bikes reports £500,000 losses

"The day to day issues in fulfilling orders have dominated most of our trade relationships with the EU"

Tue, Feb 28, 2023 16:43
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Frog bikes 26 inch childrens bike - riding 3

Frog Road 70 children’s road bike

Versatile and strong bike that will do the job asked today, tomorrow and for years to come

£425.00
Sat, Oct 11, 2014 08:45
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Frog Road 58

Frog Bikes to launch three kids’ road bikes

New models are aimed at children aged 6-14

Wed, Apr 23, 2014 13:41
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frog48rider1

New kids’ bike brand launched

Frog aim to offer high-quality, lightweight kids’ bikes

Thu, Feb 07, 2013 15:37
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