A professional cyclist-led campaign to encourage people on bikes to use lights at all times “feeds into a victim-blaming culture” which places the onus for safety onto the most vulnerable road users, according to a leading road safety campaigner.

The ‘Be Bright Wear a Light’ campaign, launched this week by pro rider Rachel Neylan and endorsed by two-time Tour de France winner Tadej Pogačar and former world champion Elisa Balsamo, has been described by Dr Robert Davis, the chair of the chair of the Road Danger Reduction Forum, as “well-intentioned” but lacking awareness of “what’s required to not being hit by drivers”.

The brainchild of Cofidis rider Neylan, the campaign aims to help cyclists “understand that increased visibility while riding your bike on the road can actually save your life”, and encourages them to change their behaviour and “begin using front and back lights for every ride at all times of the day”.

Earlier this week, the 40-year-old told Cycling Weekly that she felt a “real compulsion” to act after several current and retired pros were killed while riding their bikes in recent months.

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In November, the recently-retired Italian classics star Davide Rebellin was killed after being struck by a hit-and-run lorry driver, while just last week 18-year-old Spanish neo-pro Estela Domínguez tragically suffered the same fate while training on the outskirts of Salamanca.

“With the recent year, the string of events, multiple tragedies that we’ve had among the cycling community, I just felt a real compulsion to do something about it,” the 40-year-old said.

“Every time a cyclist gets killed, it’s a knife to the stomach. I can’t watch it happen anymore. I’ve been using lights consistently for the last few years, and I know how much it really makes a difference.”

However, the Australian also noted that she recognises that lights are “not a one-step solution to the entire problem”.

“But the reality is that the roads are getting busier,” she said. “Cities and regional towns are getting busier, every single place where cyclists go, even if it used to be less populated by cars. Especially since Covid we’re seeing a lot more travel, and the roads aren’t safe for cyclists anymore.”

Neylan continued: “When you start using lights, you see that cars give you so much more passing space and you avoid near misses. It can make a huge difference from the front and back. If we can save one life, that’s a win.

“As a community we’ve been through enough tragedy now and it’s time to do something. We’re not saying this is a cure, there are obviously enormous other aspects to this problem, but this is one thing we can control, our own visibility.”

Neylan’s attempt to instil a “culture shift” within the cycling community to use lights at all times has so far been endorsed by a raft of current stars, including double Tour winner Pogačar, Italian champion Balsamo, and 2021 Milan-San Remo winner Jasper Stuyven.

“This is the best safety measure I can take. For the amount of time I spend on the road and minimal investment it takes to use a light it’s a logical part of my daily training now,” Pogačar is quoted as saying on the campaign’s social media channels.

“It feeds into the victim-blaming culture”

However, despite the high-profile endorsements, the campaign has come in for criticism from some cyclists who believe that simply using lights will prove of little consequence in the face of dangerous or distracted drivers.

One of those cyclists, safe cycling campaigner Dr Robert Davis, has described Be Bright Wear a Light’s message as “victim blaming” and evidence of how “racing cyclists can get things exactly wrong” when it comes to everyday cycling and road safety.

Speaking to road.cc, Dr Davis said: “The evidence for drivers being less likely to hit cyclists (or pedestrians) when they wear hi-vis is either minimal or entirely absent. It’s even absent for lights at night with cyclists, although I wouldn’t argue with you that you shouldn’t have them at night. 

“There is certainly no evidence for daytime lights working for cyclists, and comments by what one cyclist (who is already committed to using them) ‘feels’ does not constitute proper evidence.”

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He continued: “Broadly speaking, we have an ‘arms race’ with the most vulnerable and least dangerous to others (walkers and cyclists) being expected to make up for the (illegal) errors of drivers not watching out, which the more vulnerable will not win.

“The problem is that those who take part in such campaigns don’t see that it feeds into the victim-blaming culture which causes the problem in the first place.

“So, we have a major problem with ‘SMIDSY’ [‘Sorry Mate, I Didn’t See You’], as Cycling UK have correctly called it – an attitude that if a driver doesn’t ‘see’ you because they aren’t watching out, it’s your fault, and this kind of campaign feeds into it and thereby becomes part of this problem.

“I’m sure that the people behind this campaign don’t want this to happen, but I have to be concerned with the harsh reality of what happens on the roads.

“And people who haven’t familiarised themselves with the ideological anti-cyclist bias of ‘road safety’ ideology won’t understand just how negative this kind of approach is.”

This anti-cyclist bias, Davis has argued in the past, manifests itself in the “red herring” of stressing the importance of culturally-defined safety measures such as lights, which he claims “can act as a diversion from what needs to be done for real road safety”.

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That the campaign stems from professional riders, whose experience of riding their bike can sometimes be worlds apart from the average commuter cyclist, only exacerbates this problem, Davis argues.

“Racing cyclists are often very bad judges of what’s good for cyclists (especially ‘ordinary’ everyday utility cyclists) from Jacques Anquetil onwards,” he says.

“If they’re committed to supporting everyday cycling and prepared to consider all the evidence they can change – the perfect example being Chris Boardman, to some extent Sarah Storey, and hopefully Ed Clancy.

“I’m afraid Pogačar is wonderful as a racing cyclist, and the campaigners are no doubt well intentioned, but they don’t get it when it comes to what’s required to not being hit by drivers.

“And no, before you suggest that ‘other measures can be used as well’, this kind of approach reinforces victim blaming and impedes any positive measures, of which there are few if any.”

> Police ask pedestrians to wear hi-vis following spate of road deaths in Scotland 

Davis’ comments come in the same week that Police Scotland found itself at the centre of its own victim-blaming row after a chief inspector urged pedestrians to wear “reflective or fluorescent” clothing following the deaths of six pedestrians on the country’s roads in just 13 days.

Ch Insp Lorraine Napier argued that in light of the incidents, officers should encourage all road users to keep safe, first asking pedestrians to stay visible. And in response to a request for comment from road.cc, Police Scotland confirmed the force had “nothing to add”.

“Pedestrians are considered vulnerable road users and, in winter, particularly when it is dark, pedestrians should wear reflective or fluorescent clothing,” she said.

“I would also urge pedestrians to be mindful of their surroundings and to ensure they are not putting themselves at risk.”

Napier’s comments prompted several accusations of victim blaming, with one Twitter user asking: “How have we got to a point where pedestrians are being advised to wear reflective or fluorescent clothes, in case they need to cross a road?”